Everybody Technology

December 2012

Everybody Technology - Stephen Hawking's Dream


Technology allows us to do more, experience more and achieve more. But currently the benefits aren’t universally shared. Mainstream products are too often designed without disabled users in mind.
RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential. Brief: Promote the Everybody Technology initiative by creating an online film. Idea: In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking’s call for Everybody Technology. The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad.

Advertising Agency: BBH, UK
Creatives: Kimberley Gill, Mareka Carter
Producer: Roz Prentice
Team Director: Brenda Frixa
Strategy Director: Agathe Guerrier
Production Company: Ivory
Director: Dan Lowe
Producer: Rowland Kimber
DoP: Carl Burke
Post Production: Framestore
Editor / Editing House: Dan Lowe
Music: Nick Graham-Smith / Pendulum Music
Sound: Factory Studios
Typographer: James Townsend

Comments (4)

Log in or register to post comments

Highest Rated

damd's picture
Activity Score 159

Great and motivating ad

kleenex's picture
Activity Score 50502

nice ad.

Klara K.'s picture
Klara K.
Activity Score 3343

Really heart touching.

glutamin's picture
Activity Score 107

It's a nice ad. And there is a good thought detail; when people are changing the chairs are also changing with them. I liked that.

damd's picture
Activity Score 159

Great and motivating ad