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Agency Network: 
Published/Aired: 
September 2008

Description


Film advertisement created by JCHS-La Luz, Peru for Rotary Club, within the category: Public Interest, NGO.

Advertising Agency: JCHS-LA LUZ, Lima Peru

Creative Directors: ,

Creative:

Art Director: Norberto Noriega

Production Company: La Luz

Director: Gonzalo Otero

Editor: Mario Ching

Sound Studio: Artisan Studio Lima, Rodrigo Malnati, Harrison Love

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geek's picture

Interesting ad. Good choice of song, and very light take on an otherwise heavy issue. But is that what you want in an ad asking to save abandoned children?

geek
Activity Score 41
iT-iS-i's picture

Doesn't hit home, too subtle, as a result it's easily forgotten.

Bath yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

monstermatch's picture

This is an AMAZING ad. Well done guys!!!!

monstermatch
Activity Score 24

sfsdfsd:=)sfsdfsdfsd

eraburge's picture

it's refreshing for a charity to use a calm message without throwing pictures of homeless people in our faces with a heavy philamonic orchestra in the background.... just £2 just £2 just £2.... sod off!!

eraburge
Activity Score 36
Kirsche's picture

i dont think this ad is about being filthy rich. it clearly shows that ANYONE can donate - bringing a child for an example.
simple, nice idea. great music. very good direction and casting.

Kirsche
Activity Score 84
Copywriter
Kirsche's picture

x

Kirsche
Activity Score 84
Copywriter
rkamalsethu's picture

Best 10/10... The end is really different.

rkamalsethu
Activity Score 19
Art Director at Bates PanGulf |

kamalsethu

iancrown's picture

JK
A fantastic twist at the end. Really great.

iancrown
Activity Score 6
Agency |

JK

picopalqlea's picture

esta mostrooo peeeee!!! grande chicos!

picopalqlea
Activity Score 999
izak's picture

Nice. I like the end

izak
Activity Score 13
Proximity Mexico
sneakyhands's picture

simply gorgeous. i just hope that the little girl goes back to that trash back to find the food.

sneakyhands
Activity Score 1857
Copywriter
edtv's picture

RG

edtv
Activity Score 8
redlightman's picture

Fantastic Ending...Amazing Ad...Its a winner.

redlightman
Activity Score 32
S%S |

------Sex Sells-----

modern drunker's picture

not moralizing, cute : good ad

modern drunker
Activity Score 85
CuriousCat's picture

i love it, really nice story guys!

CuriousCat
Activity Score 20
avance s.a |

CuriousCat

renzz's picture

Really nice and different way to show the benefit promoted. LOVE IT :)

renzz
Activity Score 227
Advertising student. |

- Has everyone noticed the secret behind these signatures? -

Hermoso's picture

Excelente concepto, idea, guión y ejecución. Bien por Perú.

Hermoso
Activity Score 64
Copywriter at Copywriter
Guest commenter's picture

I can't believe after seeing that poor poor child she bins food as well as a lunch box.

Guest commenter
Guest commenter's picture

This ad is really good BRAVOOOOOOOOOOO

Guest commenter
Guest commenter's picture

Awesome!

Guest commenter
sudeer's picture

congrats.....

sudeer
Activity Score 8
graphic designer
LeeMoh's picture

Really shed my tears and did the job!
Touchy. Simple. Real. Smart.

LeeMoh
Activity Score 424
challenge's picture

humanity awaken and care-share education

good shot!

challenge
Activity Score 2
Client Servicing
Guest commenter's picture

BOOOM what an ending. Gold, no doubt.

Guest commenter
Alexrio's picture

Do you know who has made the song??? I love it, I want it! :)

Alexrio
Guest commenter's picture

buena gonzalo.. felicitaciones!

Guest commenter
lusalmon's picture

Congrats chicos! esta buenisimo! Simple,concreto y muy tierno.
Felicitaciones Naddeo, Gonzalo y Chehade.

lusalmon
Activity Score 3
INSTITUTO PERUANO DE PUBLICIDAD (WORK)
diegtf's picture

muy bueno

diegtf
Activity Score 34
Creative Director
Enrique Negrón's picture

Excelente realización. Muy convincente. Las niñas abandonadas de Casas de la Misericordia serán las más contentas por los resultados a alcanzar.
Que Dios les bendiga.

Enrique Negrón
subnash's picture

I LOVE THIS AD GOD BLESS ALL

subnash
Activity Score 2
Creative Director
Stop Smoking's picture

veyr well done. definitely ended differently than expected

Stop Smoking
Fung's picture

Great Idea, great Director, great Emotion, great Acting, great lovingness made this work the IDEAL Winner!

Fung
Guest commenter's picture

WWWWWWWWOOOOOOOOOOOOOOOOOOOOOOOOWWWWWWWWWWWWWWWW

Guest commenter
Guest commenter's picture

muy tuanis... bien

Guest commenter
Guest's picture

this is ridicilous stuff, i hate these kinds of ads...its just so pathetic...sorry

Guest
Guest's picture

You Have ISSUES. This is really good.

Guest
Guest's picture

you wanted this in your reel thats why you dont like it cocksucker

Guest
Guest's picture

very touching...indeed

Guest
DanielSoares's picture

brilliant concept!

DanielSoares
Activity Score 126
Copywriter at Art Director @ AKQA San Francisco
DanielSoares's picture

brilliant concept!

DanielSoares
Activity Score 126
Copywriter at Art Director @ AKQA San Francisco
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