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Back to Rock

Agency Network: 
Published/Aired: 
September 2012

Rolling Stone Magazine - Back to Rock

Description: 

Film advertisment created by BBDO, Italy for Rolling Stone, within the category: Media.

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Matteo Maggiore
Producers: Marijiana Vukomanovic, Chiara Bergamaschi
Illustrator / Animator: Gerardo Del Hierro
Speaker: Alex Rendall
House of production: Svperbe
Sound editing: Eccetera / General Jingle

Comments (14)

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NatsN's picture
NatsN
Activity Score 164

classy

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Haha, love the ending 'what has happened to you?' - I think it plays with a key issue for a lot of people. Great ad!

tomaswang's picture
tomaswang
Activity Score 10

GREAT AD!

Temple's picture
Temple
Activity Score 11337

It's a very questionable insight that the magazine's readers fall under the wannabee category. And it is also not an adman's business to point to the consumer his possible failures in life. Don't forget you 're the consumer's bitch.

kalpesh78's picture
kalpesh78
Activity Score 2578

'rockin' insight.

ideas....30 minutes nahi toh free.

The Monk's picture
The Monk
Activity Score 149

Perfect insight for me. Great Job!

Chelle Boo's picture
Chelle Boo
Activity Score 56

niiiice

andylefty's picture
andylefty
Activity Score 4535

I understand Temple's viewpoint. Calling people failures not so cool.

Still it's daring.

kleenex's picture
kleenex
Activity Score 50128

nice ad.

bgajus08's picture
bgajus08
Activity Score 134

I like the idea. For me, it's positive reinforcement for the Rolling Stone image. Does not make me think about buying a subscription, though. Also, office jockeys may not be on board. They're not all boring "cubicleites".

vlads's picture
vlads
Activity Score 541

oh my god! this is cannes!

Rt_solo91's picture
Rt_solo91
Activity Score 119

i think they are going for shock value with the consumers, i cant understand why else they would they would point that out.

cwriter79's picture
cwriter79
Activity Score 956

Rock n' Roll = Tits & Vagina. Got it.

Bilu's picture
Bilu
Activity Score 119

Boooooooom! Great ad!

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