Agency Network: 
September 2017

Signs - RSA


Motorcyclists are 6 times more likely to be killed on or roads than any other road user.

Why? Well, there's a rebellious streak in them, they like going fast, and they absolutely hate being told what to do. That's why they ride a bike in the first place.

This spot examines what it means to hate being told what to do. And if you won't take it from us, take it from those who've lost their lives on two wheels before you.

Film advertisment created by BBDO, Ireland for Road Safety Authority Ireland, within the category: Public Interest, NGO.

Advertising Agency: Irish International BBDO, Dublin, Ireland
Creative Director: Dylan Cotter
Art Director: Clayton Homer
Copywriter: Dillon Elliott
Director: Siri Bunford
Production Company: Knucklehead
Producer: Matthew Browne
DOP: Martin Hill
Editor: Adam Rudd / Final Cut
Sound Designer: Rich Martin / Envy
Agency Producer: Andrew Counihan
Account Team: Ken Kerr, Dave Power

Comments (2)

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oxonic's picture
Activity Score 613

Wow. What seemed funny has a deadly end.

kleenex's picture
Activity Score 51008

right oxonic.