Stop being a spectator

Agency Network: 
February 2011

Red Cross: Stop being a spectator

Film advertisment created by Cossette, Canada for Red Cross, within the category: Public Interest, NGO.

Every month, Quebecers fall victim to more than 900 domestic fires. Stop being a spectator. Give.

Advertising Agency: Cossette, Montreal, Canada
Chief Creative Officer: Michel Dealuw
Creative Director: Jonathan Rouxel
Copywriter: Anne-Laure Naumowicz
Production House: 1One
Directors: Jean-rené Parenteau, Jonathan Rouxel
Music: François Bélanger / Sonart
Sound: Sonart

Comments (7)

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Boxey's picture
Activity Score 8879

Translation, please.

sweetstar87's picture
Activity Score 10

"every month, quebecois (people from quebec province) are victims of more than 900 home conflagrations.
Don't stay a viewer.

"Canadian red-cross

Glut's picture
Activity Score 3935

Ver nice idea, perhaps the execution is failing. I think that right now the only ones capable of watching this are the some who are reproducing it in the cab,

jonathanrouxel's picture
Activity Score 46

Thanks for your comment. The idea with the projection was to recreate the same reaction people have when there is a fire: they look at it, without doing nothing, like spectators.
The film was shot like an ambiant, but was shot to be aired on national tv.

Threadlessscrew's picture
Activity Score 39

Hi Jonathan, I think it would have been slightly more effective had there been a second car following the first one. The second one would just project the call to action with the Red Cross logo, so that nothing is missed out. Great work nevertheless.

jonathanrouxel's picture
Activity Score 46

@threadlessscrew I totally agree, we just did not have the money to rent another projector and at the end of the day, it was ment to be a tv...

guyriordan's picture
Activity Score 20

Very exciting and creative way of raising awareness regarding the domestic fires in Quebec. Kudos to the one who created this ad. Cheers.