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Agency Network: 
Published/Aired: 
November 2011

Description

HIV spreads via sexual contact. Polish Red Cross decided to warn young people, how dangerous it is to have sex with someone you barely know. We used basic feature of facebook as the main medium of communication – Friend Request. We created a profile of a beautiful young woman and sent the friend requests to young polish facebook users. They had to decide whether they want to confirm the relationship, basing only upon her name and photo – just like it happens in a pub when you meet someone new. If they confirm the request, they can see the only post that Alice has on her wall – a video that reveals how the facebook user met her. Facebook user becomes the hero of the movie. By this way we warn people to be more cautious in real life and not to accept sex proposals from the strangers.

Other credits: Jola Mazurek, Anna Janicka, Kasia Borowicz, Karol Góreczny, Marek Palak, Aleksandra Mączak, Julia Dziurbiejko, Piotr Jakubowski, Michał Księżuk, Sylwia Sencekova, Stanisław Kociołek, Tomasz Kuczma, Bartek Kaczmarek, Kuba Pietrzak, Kasia Godlewska, Teodor, Sen Pszczoly, Box Postproduction, Dynamo, Delapost, tjfk.pl

Film advertisement created by Saatchi & Saatchi, Poland for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi Digital, Warsaw, Poland
Creative Directors: Piotr Chrobot, Max Olech
Art Director: Wojtek Pakier
Copywriters: Kamil Majewski, Michał Pawłowski
Photographer: Bartek Pogoda
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sambuca's picture

well I would definitely f+++k with a condom....

sambuca
Activity Score 1066
Art Director at tolingo GmbH
stickynotes's picture

the link to facebook feels forced. borrowed interest.
the idea isn't fresh or new. it's not even shocking anymore, I've seen those messages to often and much better.

stickynotes
Activity Score 1094
OctopusInk's picture

"She's HIV positive. Now you are, too." I got HIV from touching her panties? This could be a condom ad, but telling people not to fuck strangers is just naive. Strangers are the best!

OctopusInk
Activity Score 19
miko1aj's picture

it's nicely shot; clear reference to Prodigy's clip, but at the end you don't feel that it revealed some new truth. It's cool idea with sending invitation, but I'm not sure if it demanded shooting kinda cliche-typical film. If it's cyber would it be proper if it touched cyber-sex.
If i haven't read the description i would never guess that facebook part in this particular clip is explanation of real life situation of campaign media linkage.
So - before you use this commercial dear commenter, please read the description and consult with your doctor.

miko1aj
Activity Score 3086
alex valyukh's picture

the video kind of violates all possible insights and natural desires of socializing. аnd what about condoms?

alex valyukh
Activity Score 263

have a nice day

Seriously Crazy's picture

Why facebook?..

Seriously Crazy
Activity Score 638
jponino's picture

the aim is to shock after having tease us, in that way, it works
but honestly, who won't accept to have sex with her??? and even a condom is not 100 % safe so....

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
kleenex's picture

She is tooo hot to be HIV positive....

kleenex
Activity Score 51098
Web Designer/Developer
atb2005's picture

The problem with this commercial is that it implies that sex with strangers would always lead to HIV. That is not true. Also, what if the guy in the video did use a condom? We can't tell whether he used or didn't use one.

atb2005
Activity Score 13557
purshotham's picture

Without the description the ad is not clear...

purshotham
Activity Score 457
Glut's picture

nicely done, but it´s full of false assumptions

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
matks's picture

.

matks
Activity Score 476
Advertising
mehmety's picture

Seriously? So that simply says no one HIV+ could have sex anymore? There are too many wrong messages on this ad about HIV/AIDS..It firstly creates a very wrong impression on society about the people carry the infection.

mehmety
Activity Score 6
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