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Paint can

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Film advertisement created by Cutwater, United States for Ray-Ban, within the category: Personal Accessories.

Advertising Agency: Cutwater, USA
Production company: Psyop
Music: Human
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Guest's picture

wtf was that about? the explosion was pretty lame anyways.

Guest
Guest's picture

Well, that went nowhere, unimpressively.

Guest
Guest's picture

gold!

Guest
Julian's picture

No!!! Yellow

Julian
Activity Score 40
Art Director at Senior Art director Ogilvy Moscow |

It's only advertising, nobody died.

Blair Semenoff's picture

15 seconds I'll never get back....THANKS!!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest Commentator's picture

where's mr beans neighbour?

Guest Commentator
Activity Score 58
NastyJester's picture

I don't know if I'm just in a bad mood today, or if the ads I'm watching really are unimpressive. Maybe it's both. That is without a shadow of a doubt the most pathetic explosion I have ever seen. If you're going to promise somebody an explosion in a paint can, then deliver on it - flash of blinding light, paint spattered everywhere instantly, paint can in tatters, perhaps still spinning from the blast. I've seen bigger explosions than that in porno movies. And moreover... what's the fucking idea here anyway? Christ, someone get me an Aspirin.

NastyJester
Activity Score 740
Copywriter
Disco Munky's picture

Oh my god, that was rubbish.

What is it with this sudden stream of 80's throwback ads and posters that are cropping up everywhere? Someone, somewhere needs to hear that repeating a style does not a) make it your own. b) make it "fresh". or c) make you look talented in the slightest.

Really bad considering the brand.

"Être un invité, doit être un imbécile"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

take 2 and call me in the morning.

Guest
Guest's picture

take 2 and call me in the morning.

Guest
Guest's picture

absolutely foolish

Guest
Guest's picture

absolutely foolish

Guest
sirvan's picture

These are not so bueno... but, to be fair, the brief was obviously "show our new awesome colors!". So... I'm not quite sure what executions would be better.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

heritage85's picture

Laaaaaaaaaaaaaaaame. That was such a disappointment.

heritage85
Activity Score 180
Creative Director
Prakashddeokar's picture

gold

Prakashddeokar
Activity Score 18
Art Director at Kandivali (E) Mumbai
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