Agency Network: 
April 2011

RAM: Silence

Film advertisment created by The Richards Group, United States for RAM, within the category: Automotive.

Advertising Agency: The Richards Group, Dallas, USA
Group Creative Director: Rob Baker
Group Creative Director: Jimmy Bonner
Copywriter: Hayden Gilbert
Art Director: Kellyn McGarity
Agency Producer: Sharon Chortek
Production Company: Supply & Demand
Director: Robert Logevall
Executive Producer: Kira Carstensen
Editing House: Whitehouse Editorial
Editor: Steve Prestemon
Engineers: Jake Klug, Russell Smith

Comments (12)

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CrackerJackFlash's picture
Activity Score 19599


Prof's picture
Activity Score 1449

i like it. didnt need that much of a VO though. bit of talk at the end would have greatly sufficed.

lmao at the frog.

PETA incoming...

Quite really.

Boxey's picture
Activity Score 8879

Agreed on all points.

atb2005's picture
Activity Score 13557

Killing nature's creatures is not fun.

sirvan's picture
Activity Score 29860

Cute. But a :60 is way too long.


"I love some things, and don't love some other things."

Temple's picture
Activity Score 11337

Did he just kill a living being? American ad violence always makes one wonder. And it's not even funny.

Glut's picture
Activity Score 3935

too long and outdoorsman wouldn´t kill any animals. next

Phony Ads's picture
Phony Ads
Activity Score 149

That's EXACTLY outdoorsmen do! What do you think he uses that bow for -- to shoot pine cones?

thedesignaddict's picture
Activity Score 5403

Prius drivers cry for the cricket, while the intended target audience rejoices.

Magood's picture
Activity Score 125

Do outdoorsmen really think it is ok to kill an animal over a noise?
I'm not an outdoorsman, but I think I would have been offended if someone told me that this is what an outdoorsman is like...

miko1aj's picture
Activity Score 3086

stupid macho'ism. But probably this is good philosophy of the target.

jagadeesh's picture
Activity Score 743

agree with magood..
what the outdoors-man wants the jungle to be silent...? then go and sleep in your ******g apartment.