Advertisement
Agency Network: 
Published/Aired: 
February 2013

Description

Film advertisement created by The Richards Group, United States for RAM, within the category: Automotive.

Advertising Agency: The Richards Group, USA
Log in or register to post comments

Highest Rated

ladisa's picture

The work is great, but it raises loads of questions. Whose work is it really? I sure agree with getaloadofthis on this winning any major award. That will start a dangerous trend.

ladisa
Activity Score 38
Creative Director |

"Every ad is an opportunity."

Temple's picture

Ten stars. Instant classic.

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

Totally agree. This is so good and well written I can't stop watching this amazing piece of work.
Million stars from me. I was thinking, Damn this is good! But then I got sad for a second seeing the link below thinking it's a ripoff. But it's not.

Quote from YouTube: "Farms.com is pleased to be working with Ram Trucks and support the "Farmer" Super Bowl commercial"

Nike Diesel
Activity Score 13630
Art Director
Spanky's picture

The Richards Group paid farms.com to let them retag their spot with Dodge. To me, that just says they have more money than creativity.

Spanky
Activity Score 4899
Other
Nike Diesel's picture

If that's the real truth, I'm on your side.

Nike Diesel
Activity Score 13630
Art Director
Temple's picture

This ad is a remake. This is extraordinary in advertising. Personally I have never come across a remake (where remake means permission from the original) in hundreds of thousands of commercials I have watched professionaly (I am not talking about brand adaptations of original material to other countries).

This duplication (down to its shooting technique) poses an interesting problem, somehow philosophical. So, is it or is it not a great spot? For me, it is still a 10 star spot. Because, if one says that the spot sucks, then the original (of which this is a remake, but with better production values) sucks too. And I don't think professionals among us would ever dare to say the farms spot sucks.

What does this say about the agency though? Well, that's a hard one. They may have conditioned themselves that by persuading the farm people to practically buy their idea, they thought creatively. After all, wasn't honda's cog something similar, a reproduction of another video? But other people will see it as a grand cop-out. In any case, I wouldn't want to be working over there these days and answer the question "you couldn't think of anything yourselves, could you?"

Temple
Activity Score 11341
Creative Director
s1bs's picture

Great stuff!

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
Bamboo Marketing Online's picture

cool.

Bamboo Marketin...
Activity Score 190
Creative Director at Marketing |

https://www.wallesster.com

joelapompe's picture

yeah... an "homage" to this 2011 commercial they said. Really? http://youtu.be/QuzhwkaNC40

joelapompe
Activity Score 3853
CommandZ's picture

I initially thought this was a winner too until I checked Joe's link. What the hell Stan?

CommandZ
Activity Score 2498
Creative Director
Spanky's picture

My first reaction was that this is a great commercial. Then I watched Joe's link and it's a complete ripoff. Pretty lame even if they did pay off farms.com.

http://www.youtube.com/watch?v=QuzhwkaNC40&feature=youtu.be

Spanky
Activity Score 4899
Other
kleenex's picture

Rip off or not this is one very solid ad.

kleenex
Activity Score 51078
Web Designer/Developer
Nike Diesel's picture

True. And I personally believe it's a collaboration rather than a ripoff.

Nike Diesel
Activity Score 13630
Art Director
Grrrr's picture

Great.

Grrrr
Activity Score 1961
Illustrator
getaloadofthis's picture

So now we're switching out logos and re-purposing old ads, and that's o.k. with you guys? (SMH)

getaloadofthis
Activity Score 71
Rickless's picture

The ad was ripped off. The original Farms.com video was uploaded over 1 1/2 years ago (2011) and has over a million hits. If this was a collaboration are we to believe The Richards Group has been sitting on this spot for that long? And why would they produce the same thing for a Super Bowl spot? My guess, they were found out and scrambled to get in touch with Farms.com to make a donation so things wouldn't get out of hand.

As creatives, should we not be searching for the most original idea we can think of? Are we that lazy that we have to become heavily inspired by something that already exists? If you're going to steal something at least strip it down and re-paint it up nice to try and resemble something different. Don't just use the same Paul Harvey sound bite and visual technique. LAZY!

Rickless
Activity Score 2
Jimmy Bonner's picture

You couldn't be more off the mark. You should do your research before you make remarks in a public forum.

Jimmy Bonner
Activity Score 2
Art Director at The Richards Group
Corbeen's picture

no go...

Corbeen
Activity Score 1093
StevenGBR's picture

Great!

StevenGBR
Activity Score 56
Creative Director
getaloadofthis's picture

I don't care how great this is, you can't reward stealing, re-doing, re-purposing or whatever you want to call this frankenstein. If this thing wins a single major award, then something is seriously wrong with our profession.

getaloadofthis
Activity Score 71
ladisa's picture

The work is great, but it raises loads of questions. Whose work is it really? I sure agree with getaloadofthis on this winning any major award. That will start a dangerous trend.

ladisa
Activity Score 38
Creative Director |

"Every ad is an opportunity."

Liviu's picture

quote from farms.com
"Farms.com is pleased to support Ram Trucks and the Super Bowl commercial acknowledges the hard work and importance of farmers and agriculture. Ram Trucks is supporting Future Farmers of America when this video is viewed."

Liviu
Activity Score 4399
RichardCl's picture

Great ad.

I think it's pretty mature to say: 'Hey we can't beat this -- so here...'

But to then get a major award -- I don't think so.

RichardCl
Activity Score 121
Hadrons's picture

Great remake, better than the original. Pleasure to watch.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Austin Video Production's picture

Wonderful.

Austin Video Pr...
Activity Score 1310
Featured Content

Latest Collections

Advertisement