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Pyramid

Published/Aired: 
October 2007

Description

Advertising Agency: Y&R Asia, Singapore
ECD: Rowan Chanen
Copywriter: Edward Ong
Art Directors: Scott McClelland, Kirsten Ackland
Agency Producers: Kim Lim
Production Company: Velocity Films
Director: Keith Rose
Producer: Karen Kloppers
Director of Photography: Keith Rose
Editing company: Deliverance Post Production
Editor: Ricky Boyd
Post Production: Waterfront Post
IQ Artist: Heino Henning
3D: Condor Post
Music composition: Robert Schroder / Lorraine Shannon (Members of SAMRO)
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Highest Rated

mikepants2005's picture

I'm sure this is a rip off from Pink Floyd's Dark Side of The Moon album colour! Will there ever be an original Sony Bravia ad ever made? Perhaps the Council Block 'Paint explosion' ad was. 'Balls' and 'Rabbit' certainly wern't!

mikepants2005
Activity Score 504
Copywriter
axelk's picture

it was like this: We have to an ad for Bravia here in Egypt. The balls and paint have been done and also the rabbits. So, we have pyramids and let's say threads of different colours instead of balls coming down from a pyramid not a San Francisco street

axelk
Activity Score 286
QJones's picture

...and it came out pretty well.

QJones
Activity Score 8
Art Director
ivan's picture

What was great about balls is that you enjoy the physics of bouncing balls running down the hill. Pyramid successfully replicated this feeling. While I bow down before all the hard work behind bunnies, I enjoy balls and pyramid more.

ivan
Creative Director at Ads of the World
kurtberengeiger's picture

Cool. Colourful. Better than bunnies. Bravo.

kurtberengeiger
Activity Score 7323
Copywriter
LeeHarvey's picture

An eyecandy indeed, but the music is not so nice. That's what I like about the bunnies, great music to complete a great commercial, and the different approach.

Not throwing colourful things down, well, whatever, and that's it.

But, as I already mentioned, I enjoy watching it.

LeeHarvey
Activity Score 3045
Creative Director
lsadunb's picture

Beautiful. But next time, could u send in low-resolution?!?

lsadunb
Activity Score 571
Copywriter
inigo montoya's picture

i´m liked, look great, maibe to large.

inigo montoya
Activity Score 10
Art Director
Guest's picture

Please, learn some english first...

Guest
dannyvall's picture

low resolution! BAH! is great to see well this kind of ads!

Great job, i like a lot!

dannyvall
Activity Score 78
Creative Director
bknowlden's picture

It would be lovely to work with that kind of a production budget. Nice translation Y&R.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Advertising Pawn's picture

The music is definitely less heady than Fallon's first two efforts to me (not a fan of the obvious Rolling Stones' track, even if it works great). The idea is great, but it looks like (?) they went heavier with the post-production retouching, which kinda breaks the feeling of the previous iterations. Great ad, though.

www.advertisingpawn.com

Advertising Pawn
Activity Score 419
Other |

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Join the rarely updated ad orgy here: http://www.advertisingpawn.com

esotericusername's picture

The director didn't do such a great job and neither did the writer. I like the idea, or this form of the idea. But I felt it could have been better. But still good overall.

esotericusername
Activity Score 313
Art Director
raverus's picture

I am still NOT buying a Bravia.

raverus
Activity Score 1476
Art Director
gienel's picture

Amazing GOOD WORK GUYS.... its been done before but you really capture the local essence of egypt making it more sellable to local market great stuff...

gienel
Activity Score 339
Art Director at Art Director |

(my Life Is Design & Design Is my LIFE)

halfstring's picture

Look at all those credits. They should have used a track from Man Man or Gogo Bordello.

halfstring
Activity Score 288
Graphic Designer
mikepants2005's picture

I'm sure this is a rip off from Pink Floyd's Dark Side of The Moon album colour! Will there ever be an original Sony Bravia ad ever made? Perhaps the Council Block 'Paint explosion' ad was. 'Balls' and 'Rabbit' certainly wern't!

mikepants2005
Activity Score 504
Copywriter
ryanfluet's picture

you are an angry little man.

ps. dark side of the moon is a prism. not a pyramid.

ryanfluet
Activity Score 105
Art Director at 180LA
danno's picture

and he spells good too

danno
Activity Score 6
copywriter
danno's picture

and he spells good too

danno
Activity Score 6
copywriter
Guest's picture

"I'm sure this is a rip off from Pink Floyd's Dark Side of The Moon album colour! Will there ever be an original Sony Bravia ad ever made? Perhaps the Council Block 'Paint explosion' ad was. 'Balls' and 'Rabbit' certainly wern't!"

---

Whatever… WHY is the internet full of whining PU$$IES? The "Rabbit" add had lots more than the bunnies - also they were not interacting with the people like the painting. F me - it was far more original than most adds.

As far as the "Balls" add was simply beautiful - i doubt they will ever top that one. This one is nice, but just not quite as good as that one.

Guest
Guest's picture

Sorry dont rate this one at all, just has nothing to capture your imagination like the 3 originals from fallon do.

Guest
jaguar's picture

great ad !!
somebody knows what's the name of the music theme?

jaguar
Guest's picture

Music is horrible for this add....

Guest
julezs's picture

hm... still no match for the original 3 bravia ads... even if i havent seen the original ads, i wouldnt really rate this one highly...

julezs
Activity Score 100
Art Director
THong's picture

Did anyone catch the ping pong ball SFX in the track? Rolls of thread...and then ping pong ball sound? Or was it tennis ball? Or just cut and paste from the original balls TVC?

Color. Color. Color. We get it. Next!

THong
Blanchflower's picture

I like the Bravia ads (although I was disappointed at the outright intellectual property theft of the 'Bunnies' ad) but this one left me a bit... bored. The music is wrong, the setting puzzles me, and it's fairly obvious it's all a big special effect. The genius of the balls advert was in the execution of a live event, not to mention the music.

Surely there's a way of hyping fantastic colour other than coloured things falling down other things?

Blanchflower
Activity Score 15
Copywriter
ShaniG's picture

Much better than the paint and rabbits
BUT
It looks a bit too fake and the music sucks.

ShaniG
Activity Score 17214
Creative Director
circusfreakusa's picture

The Balls and the Rabbits are much more fun than this execution. The music does not fit the tone of the previous Bravia commercials. The Balls and the Play-Doh Rabbits have this childlike nostalgic quality that resonates more in me. Now, if I was a cat I might like this commercial more. Cats love thread and yarn. Maybe that is the connection. Egypt was once filled with Ailurophiles. Maybe this does hit the target market.

circusfreakusa
Activity Score 26
Creative Circus
WeirdDog's picture

Well done. Nice work.

WeirdDog
Activity Score 209
cortescreativo's picture

hahahahaha, i like this commercial a lot... and i think the music its great :D! regardless of the opinion of all the people here :P, anyone knows the track's name????

by the way, i think PAINT is the greatest of the four, i was expecting for paint to win grand prix in cannes.

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

cortescreativo
Activity Score 118
Art Director |

(miguelandréscortés / Graphic Creative / Y&R)

Prakash Jayashanmugam's picture

..beautiful way of showing colors great work

Prakash Jayasha...
Activity Score 85
Art Director at Digitas |

..

Guest commenter's picture

Why does everyone hate the music? I think it's great and it fits perfectly.

Guest commenter
eileensiow's picture

designed in singapore $@#$()@#$(*(#$#@()$
What Kiasu's!!
For non asians, kiasu means "i must always win"..

eileensiow
Activity Score 12
workin in sony
Guest's picture

The ad is good, the music is ok. Everybody has different tastes.

Guest
Charlie_12's picture

it is not so strong like others campaigns about human traffic and in my opinion, isn't so creative...

Charlie_12
Activity Score 97
umderbant's picture

Certainly one of the best ads Sony has produced.

umderbant
Activity Score 22
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