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Live life, don't watch it

Agency Network: 
Published/Aired: 
March 2012

Description

Film advertisement created by Droga5, United States for Puma, within the category: Fashion.

Advertising Agency: Droga5, New York, USA
Creative Chairman: David Droga
Executive Creative Directors: Nik Studzinski, Ted Royer, Tim Gordon, Amanda Clelland
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Sam Kilbreth
Director: Fredrik Bond
Production Company: MJZ
Director of Photgraphy: Roman Vas’ynov
Executive Producer: Cassie Hulen, Kate Leahy
Producer: Line Postmyr
Editor: Patric Ryan
Editorial Company: Marshall Street Editors
Assistant Editor: Elena De Palma
Executive Producer: Kath Sawszak
Producer: S.J. O'Mara
Postproduction: Absolute Post
Executive Producer: Melanie Wickham
Senior Producer: Melissa Stephano
Lead Flame: Dirk Greene
Telecine: Dave Hussey
Telecine Company: Company 3
Music: Squeak E. Clean Productions
Sound Design: Nylon Studios
Sound Design / Mix: Dave Robertson
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Highest Rated

sirvan's picture

Why is the VO telling me what I'm seeing?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

vote4pedro's picture

Very familiar premise. But well executed.

vote4pedro
Activity Score 4601
Copywriter
kleenex's picture

ehhhhhhhh nothing super special here, but I liked it.

kleenex
Activity Score 51098
Web Designer/Developer
rakistangel's picture

like it

rakistangel
Activity Score 77
Art Director
Temple's picture

The strategy is good. The commercial is more than deja vu, looks like rushes from Droga's last Puma commercial.

Temple
Activity Score 11341
Creative Director
Wordfruit's picture

I think this is pretty powerful.

Wordfruit
Activity Score 1023
chuckieT's picture

It sounded like Where the Streets Have No Name was going to kick in at any second.

I think if the commercial had 7 or 8 more Executive Creative Directors on it, it would have been just that much better.

chuckieT
Activity Score 680
Creative
Tejónidas's picture

hahahahahaha true!

Tejónidas
Activity Score 246
Copywriter
Hadrons's picture

Recycled.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sirvan's picture

Why is the VO telling me what I'm seeing?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

sirvan's picture

Why is the VO telling me what I'm seeing?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

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