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Food, For The Food We Need

Agency Network: 
Published/Aired: 
October 2012

Potash

Description: 

While people are aware that Potash exists, the majority have no idea of the positive impact potash makes on food production. With populations growing, and arable land shrinking, efficient crop production is more important than ever. Internationally renowned sand artist Ilana Yahav, supported by computer-generated animation, creates images in potash that illustrate how fertilizer and food help people around the world achieve their potential.

Film advertisment created by Unitas, Canada for Potash, within the category: Food.

Advertising Agency: The Unitas Reputation Agency, Toronto, Canada
Creative Director: Graham Lee
Art Director: Graham Lee, Clarke Smith
Copywriters: Bryan Hobson, Paul Ruta
3D animation: The Embassy
Sand Artist: Ilana Yahav
Music: Imprint Music

Comments (2)

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kleenex's picture
kleenex
Activity Score 50128

Animation is a winner.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

Done to death by Ilana Yahav. For herself and others.
http://youtu.be/AJP4xz9Urrk

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