Don’t let your cold turn into disaster

Agency Network: 
October 2017

Don't turn your cold into a disaster/Не превращай простуду в катастрофу


In the midst of a “cold season”, we have launched an advertising campaign promoting Polyoxidonium, a medicine for cold and flu. During the exacerbation of viral diseases, many people stay home and lie in bed watching TV shows and new films, so the central element was a video stylized as a trailer for a catastrophe movie.

We announced a new catastrophe film telling about a real flu apocalypse that worsens without Polyoxidonium! As part of the campaign, we supplemented the video with placements that are non-traditional for the pharmaceutical market: ad-trailer was shown on popular sites for online film watching and in thematic film communities on Vkontakte. The site of Kinopoisk was also branded. Dimensional constructions, posters and flyers stylized to match the announcements of the new film were placed in the Cinema Park and Formula kino movie theaters.

Film advertisment created by Possible, Russia for Polioxidonium, within the category: Pharmaceutical.

Advertising Agency: Possible, Moscow, Russia
Creative Director: Artem Filimonov
Art Director: Roman Antonov
Creatives: Marat Arutyunov, Ludmila Kulibaba, Mikhail Sinelshchikov
Strategist: Pavel Katkov
Account Manager: Alina Rozhkova
Client Service Director: Veronika Yukalova

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kleenex's picture
Activity Score 50602


halaby87's picture
Activity Score 10166

I like to say catastrophe