The World is in Play

Agency Network: 
February 2012


Film advertisement created by 180 Amsterdam, Netherlands for PlayStation, within the category: Gaming.

Advertising Agency: 180 Amsterdam, The Netherlands
Creative Director: Galen Graham
Art Director: Martin Terhart
Copywriter: David Chalu
Producer: Richard Firminger
Account Director: Gemma Knox
Account Manager: Simona Raspagni
Production Company: Independent Films
Executive Producer / MD: Jani Guest
Executive Producer: Verity White
Director: Cary Fukunaga
Producer: Emma Butterworth
Production Manager: Phoebe Matheson
DOP: Adriano Goldman
Production Designer: Chris Jones
Behind the Scenes Director: Ed Sayers
Service Production Company: Unit Sofa
Executive Producer: Fady Salame
Line Producer: Mirka Taylor
Production Manager: Pavel Voracek
Production Coordinator: Martin Mikula
Offline Edit: The White House
Offline Producer: Lisa Kenrick
Offline Editor: Russel Icke
Post Production Company: MPC
Post Producer Supervisor: Scott Griffin
Visual Effects Supervisor: Ludo Fealy
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Hadrons's picture

Not as good as Double life. In a way adding insult to injury.

Here is the ad:

Scott Steinberg, author of Videogame Marketing and PR and founder of Embassy Multimedia Consultants commented on the Playstation Double life ad in 2008, :
“ Pure genius, nothing less... From sheer caliber of script to general casting, dialogue, acoustics, camerawork and striking use of both color and imagery, this promotional spot commands the audience's attention like few other videogame ads – or advertisements, period – that've come before. Epic in scope, yet elegantly capturing every man's desire to transcend the boundaries of mundane life, to this day, the piece remains nothing short of iconic... not to mention instrumental in conveying the PlayStation family's inherent scope and value.

Watching for the first time, it's near impossible to take your eyes off the screen, even if, upon reflection, the number of half-naked men and face time they're afforded proves slightly disproportionate... and disturbing"

Now this is a review. :-)

Activity Score 6041


TexasH's picture

Bad update of this amazing "double life" Playstation ad -
with a flavour of the Call of duty one

So no. Sorry. Not surprising enough.

Activity Score 365
Temple's picture

I'm sure 99% of people out there don't even know what double life was. But for us, professionals, this would always be compared to double life, and lose hands down. Not surprising, indeed.

Activity Score 11341
Creative Director
TexasH's picture

99% of people don't even give a F*** of advertising anyway. :)
But we know what is/should be great advertising. That's why we go - professionals of the 1% who cares - on AOTW, hoping to see those who achieved to do it. These ad is decent. Idea is decent, direction is good. But with such an amount of production value and willing of good idea from the client, it's a bit disappointing.

Activity Score 365
Ron Burgundy's picture

it's beautifully shot though

Ron Burgundy
Activity Score 1630
Art Director at Southern California
kleenex's picture

I fully agree with you.

Activity Score 52268
Web Designer/Developer
torontose's picture

its a beautiful shot

Activity Score 393
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