Lift things up

Agency Network: 
January 2011

Planet Fitness: Lift things up

Film advertisment created by Mullen, United States for Planet Fitness, within the category: Health.

Advertising Agency: Mullen, Boston, MA, USA
Chief Creative Officer: Mark Wenneker
Creative Director / Copywriter: Brian Tierney
Creative Director: Stephen Mietelski
Art Director: Chris Toland
Director of Integrated Production: Liza Near
Exec Producer: Zeke Bowman
Producer: Mary Donington
SVP Brand Evangelist: Stephen Larkin
Account Executive: Jordan Searles
Director: Dave Laden
Prod Co: Hungry Man
EP: Kevin Byrne / Hungry Man
Producer: Tom Lowe / Hungry Man
Editor: Lawrence Young / Bikini Edit
Graphics / VFX: Brickyard
Audio / Sound Design: Mike Secher / Soundtrack

Comments (5)

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Highest Rated

kleenex's picture
Activity Score 50528


sirvan's picture
Activity Score 29860

Decent casting.

Although, why are so many audio mnemonics these days that are direct ripoffs of Coke Zero?


"I love some things, and don't love some other things."

picopalqlea's picture
Activity Score 999

very funny, i like the insight.

kleenex's picture
Activity Score 50528


AmOgodzzz's picture
Activity Score 826

This commercial is on all the time. It's very funny and a great way to introduce a new chain of gyms that are supposed to be hip and quirky but different from Crunch.

Billoughsby's picture
Activity Score 5144

If he'd broken something on the tour through, instead of repeating the same line so many times, I'd feel it more.

That's it.