Agency Network: 
January 2013

Film advertisment created by Red Tettemer, United States for Planet Fitness, within the category: Recreation, Leisure.

Advertising Agency: Red Tettemer + Partners, USA
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O'Connell
Creative Directors: Bryon Lomas, Todd Taylor, Joey Crawford
Associate Creative Director: Clarence Bradley
Art Directors: Bryon Lomas, Todd Taylor
Copywriters: Joey Crawford, Clarence Bradley
Producer: Joe Mosca
Account Executives: Perry Morris, Elizabeth Latham
Production Company: Biscuit Filmworks
Director: Mike Maguire
Director of Photography: Neil Shapiro
Executive producer: Colleen O'Donnell
Line Producer: Scott Kaplan
Editing House: Red Tettemer + Partners
Editor: Vic Carreno
Producer: Joe Mosca
Colorist: Janet Falcon / Shooters Post, Transfer
Audio Engineer: Bob Schachner / Shooters Post, Transfer
Music House: Milkboy Recording
Composer: Tommy Joyner
Producer: Cody Cichowski

Comments (23)

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Highest Rated

DavidShao's picture
Activity Score 42

Their not a real gym, their planet fitness. I believe the ad targets females as well and females usually do not do free weights: mostly cardio.

tazyboy's picture
Activity Score 777

nice and strong concept.

aeroxy's picture
Activity Score 89

I like the tall one.

Spanky's picture
Activity Score 4899

The tagline is really close to HBO's.

Klara K.'s picture
Klara K.
Activity Score 3343

Yes, you are. You are a gym. Pleasant and welcoming gym, might be. The USP could be formulated better. But that's a marketing issue not advertising one.

feysal's picture
Activity Score 2571


groovy baby!

philippertl's picture
Activity Score 656

I was always wondering if this kind of positioning worked. Don't people who join think they are joining an ugly people's gym? Isn't part of going to the gym seeing hot people?

CommandZ's picture
Activity Score 2498

From my POV that would be a no. I could care less. I go to get in a solid work out, but you end up having to work around all the posing and preening types. And they ultimately slow you down because they're taking their time, lollygagging around, especially when you're doing circuit training. The guys are worse than the girls.

This positioning seems weak because no matter what, this happens at all of the health clubs/gyms etc. But I think I need to watch this spot several more times just to be sure.

Spanky's picture
Activity Score 4899

People go there because it's only $10 a month. Not because it's not a real gym. As far as gyms go, they kind of suck. Not many free weights. So they don't get serious body builders by default.

DavidShao's picture
Activity Score 42

Their not a real gym, their planet fitness. I believe the ad targets females as well and females usually do not do free weights: mostly cardio.

Kikin's picture
Activity Score 210

Insight detected.

Think. Then think again.

kleenex's picture
Activity Score 50490

This ad is hot, the other one is not.

VampAd's picture
Activity Score 1151

I laugh. Both of them.

Jackbr's picture
Activity Score 1500

Power concept


ankitadv's picture
Activity Score 818

so good hot

R U serious's picture
R U serious
Activity Score 418

Right... who would want to work out in a gym packed with slutty hot chicks? ... I mean... other than EVERY BODY! UUUHUUUUU!!!!

Say my name, say my name...

whcgonzo's picture
Activity Score 76

Is this ad supposed to make me want to go to a lunk-filled gym to study lunks in the natural environment? Because it does that.

goldi's picture
Activity Score 343

could be better..

paintpops's picture
Activity Score 207

just because it's called "planet fitness" doesn't make it different from any other gym

brincat's picture
Activity Score 15

It's a matter of fact that everybody feels uncomfortable when starts to go to the gym.
For me the insight is very clear. The spot is naturally hyperbolic. But the message is absolutly direct: 10$ to get better without feeling uncomfortable.

Davide Nova

Lisbon freak's picture
Lisbon freak
Activity Score 496

Thumbs up.

advertising-ads's picture
Activity Score 6

good workout

MJones675's picture
Activity Score 16

I'm not in their target audience but I still approve of the ad =]

Martin777's picture
Activity Score 365