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Together we're stronger

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine.

Film advertisement created by Grey, Netherlands for Pink Ribbon, within the category: Media.

Caption

I have friends, you have nothing.
I give love, you give pain.
I create, you destroy.
I’ve been given life, you can only steal it.
We’re getting stronger, you’re only getting weaker.
We’re millions of women, and you, you’re just one disease.
Together we’re stronger than breast cancer.
Buy Pink Ribbon Magazine.

Advertising Agency: Grey, Amsterdam, The Netherlands
Creative Directors: Colin Lamberton, Seyoan Vela
Copywriter: Pieter van den Heuvel
Art Director: Phoebe Dawson
Digital Director: Oscar Asmoarp
Account team: Catherine Dijkstra
Digital Producer: Tim Sadjak
Agency producer: Ivy Lo Fo Sang
Production Company: 328stories
Director: Johan Kramer
Executive Producers: Christel Hofstee, Neil Henry
Editor: Will Judge
Post-Production company: The Ambassadors
Director of Photography: Wouter Westendorp
Production Designers: Jelier&Schaaf, Donia de Graaf
Music: Junkie XL
Sound: Wave Amsterdam
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jackmancer2017's picture

So strong. Really strong. The print ads don't do justice to this in my opinion.

jackmancer2017
Paloma's picture

nice art direction. bad ad

Paloma
Activity Score 531
jackmancer2017's picture

Hehe funny thing - I went to a lecture about commercials today, this one was presented as well, but I saw it a few hours before that here ;-)

It was even more powerful on the cinema screen though. Not sure why Paloma doesn't like it, perhaps it's because he has to follow the subtitles. (For the record, I'm Dutch)

jackmancer2017
riyelam's picture

Strong... but not as much as the prints. Copies of them are awesome. Sorry jack can't be agree with u on that.

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Temple's picture

Nothing special. Yawn instead of goosebumps.

Temple
Activity Score 11341
Creative Director
silvi's picture

Strong

silvi
Activity Score 4172
Copywriter
Chris's picture

idea so, so. the whole thing has a "bad acid trip" style, good directing i guess.

Chris
Activity Score 1935
Art Director
Guest's picture

i can't catch the message

Guest
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