Make me a Morning Person

Agency Network: 
September 2011

Philips: Make me a Morning Person


Production Companies: MediaMonks, Keytoon Animation Studio S.L., Element Interactive Mobile BV.

Film advertisment created by DDB, Netherlands for Philips, within the category: Electronics, Technology.

Advertising Agency: DDB Amsterdam & Tribal DDB Amsterdam, Netherlands
Creative Director: Paul Fraser
Copywriters: Paul Fraser, Yumi Ichida
Art Directors: Mariota Essery, David Navarro, Chris Barton, Kevin Yaun
Account team: Sandra Krstic, Nick Bassermann
Strategy: Antoinette Hoes
Producer: Robert Roosenstein
Project Manager: Sophie Rhys Evans
Executive Creative Director: Chris Baylis
PR agency: OneVoice
Associate Director: Michael Young
Account Director: Holly Kenyon
Account Manager: Emily Pendleton
Production Company Seeding Video / Archetypes: Mini Vegas
Director: Luc Schurgers
Executive Producer: Maarten Boon
Producer: Vincent Lindeboom
Production Company Documentaries: Revolver Media
Director: Stian Smestad
Executive Producer: Raymond van der Kaaij
Producer: Raymond van der Kaaij

Comments (6)

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Temple's picture
Activity Score 11337

This is interesting.

plaket's picture
Activity Score 2

interesting picture

kleenex's picture
Activity Score 50502

like, not love

Glut's picture
Activity Score 3935

nice try in getting people more "morning"
In terms of the idea, i think that people who likes to stay in bed will not react in a good way if they get a light in front of them.

chouette's picture
Activity Score 69

Since I am NOT a morning person..just love it!

Steeez's picture
Activity Score 104

Like the paper effect, not sure what it has to do with the product. Kinda cool idea though. Does the product work is the real question?