Agency Network: 
July 2008

MAX SE 125. It runs up to 50 kilometers with only 1 liter of gasoline.

Film advertisment created by Art&C, Brazil for PG Motos, within the category: Automotive.

Advertising Agency: Art&C Comunicação, Natal, Brazil
Creative Director / Art Director: Lenilson Lima
Copywriter: Lucílio Barbosa
Photographer: Beto Martins
Director: Zé Eduardo Miglioli
Production Company: VDG

Comments (7)

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sneakyhands's picture
Activity Score 1857

vocalist sounds like kermit the frog and aaron neville had a love child. i totally missed the ad because of the weird sounding song.

izmild's picture
Activity Score 770

I don't understand the copy but I can guess by visual. "Change your old car with the new motorcycle" like others. is it?

Checho's picture
Activity Score 308

About the message in portuguese. At the newspaper you see the message that says that the price of gasoline increase on 24% over the year and then the message about the motorcycle that makes 50km with 1 liter of gas.

Opinionist's picture
Activity Score 27

well i dont speak portuguese, but i do get the ad. and the ending is rather choppy... perhaps if the man had a thought bubble of the motorcycle... i guess it works in southern america...

Guest commenter's picture
Guest commenter

bien hecha pero no la entiendo

the copywriter's picture
the copywriter

spider explained well. the newspaper shows a scary message: gas increases 24%. opinionist said a good end solution too, but in this case, shows the man's actual car, a old drunky automobile, seens us to be a better end.

Guest's picture

si se entiende, me parece muy buena idea