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Post production

Agency Network: 
Published/Aired: 
May 2009

Description

Film advertisement created by Euro RSCG, France for Peugeot, within the category: Automotive.

Advertising Agency: EURO RSCG, France
TV Producer: F. Brovelli, Solene Frank
Creative Director: Remi Babinet
Copywriter: Jean-Christophe Royer
Art director: Eric Astorgue
Production company: Les Télécréateurs
Director: Stylewar
Music: Requiem - Dies Irae, G. Verdi
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dievill's picture

Great!!!

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

JoaquinPerezG's picture

jajaja...great...!!!

JoaquinPerezG
Activity Score 7
Director Medios Graficos TE4M Publicidad
Guest's picture

awesome ad!

Guest
funky_frogii's picture

great..............

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

gioborde's picture

jejejeje...great.well done RSCG

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Guest's picture

Cool 1 i love your thinking way

Guest
Guest's picture

Ok, but it's a version totally different with the real version in TV in france... Just a creation for ad of the world. Other look, other music, other comentary... Its a little too much

Guest
Guest's picture

well, i think it's pretty ok....

Guest
Guest's picture

Funny

Guest
cebado's picture

Great, awesome!!!!

cebado
Activity Score 256
General Manager at --
ricky.vinluan's picture

i loved it. great art direction. i really feel the perfection hehehe.

ricky.vinluan
Activity Score 62
Art Director at Graphic Designer/Art Director |

ricky.vinluan

nitrous's picture

beautifully done

nitrous
Activity Score 55
Art Director
Guest's picture

I don't think the copy corresponds with the ad concept. The copy says the car is made by perfectionists. The ad shows the car ad, being made by perfectionists. They are two different things.

Guest
Guest's picture

the car was made by perfection so they didn't have to touch it.

Guest
ginu's picture

mmmmmmmmmmm........ like it

ginu
Activity Score 140
Web Designer/Developer at chennai
Guest's picture

just as curiosity. THey fix the driver at the right seat and when the camera goes back to the original position the driver is on the left seat. What is that? Little continuity mistake at the movie? By the way, it is nice the spot.

Guest
kurtberengeiger's picture

:)

kurtberengeiger
Activity Score 7323
Copywriter
Notorious's picture

Oh dear Lord,

This is a STUPID ad with TERRIBLE execution with a number of mistakes.

First, why is it stupid

Because the maker of the ad expected the target group are too stupid to recognize that he's talking about the ad-making not the perfect car-making.

Now, why is it also with bad execution,

because.. of number of mistakes

1- mistake is They fix the driver at the right seat and when the camera shows us the later-fixed position of the driver we see him on the left seat.

2- mistake is that we see the driver with the corrected headset in 00:27 and in 00:35 we see him with big hair and then corrected to appear again with the same look in 00:27

I believe it was not made by perfectionists, it was made by per-faketionists

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

I like it, despite a number of imperfections. If the version actually playing is different *perhaps* it is part of a campaign. The idea is certainly campaignable. Or perhaps it is just the 'book' version. The left-right error makes it seem less real...

Guest
Guest's picture

This is so wrong.

Guest
Guest's picture

Epiccccccccccccccccccccc

Guest
samvijayv's picture

great.well done .?

samvijayv
Activity Score 104
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