Uncle Drew

Agency Network: 
June 2012

Pepsi MAX & Kyrie Irving Present: "Uncle Drew"


Film advertisment created by Davie Brown Entertainment, United States for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: Davie Brown Entertainment, USA
Creative Director: Marc Gilbar
Production: Minus L
DP: Brian Thomas
Line Producer: Angie Revell
Editorial: RPS
Editor: Damion Clayton
EP: Carol Lynn Weaver
Audio Post: Heard City
Mixers: Philip Loeb, Evan Mangiamele
Music: Beacon Street Studios
Special Effects Makeup: Ed French
Assistant Make-up: Sue Lee

Comments (9)

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leandroales's picture
Activity Score 67

Awesome, but i think its fake, so many people drinking pepsi in a game, gatorade is better, isn't?

Brazilian advertising sommelier living in Spain.

feysal's picture
Activity Score 2571

wow this is sooooo awesome!!!!

groovy baby!

kleenex's picture
Activity Score 51044

not bad.

badhops's picture
Activity Score 33

Just a bit racist.

andylefty's picture
Activity Score 4535

That's quite a claim. Explain.

chuckieT's picture
Activity Score 680

It says, "A zero calorie cola in disguise" at the end.

You think a zero calorie is going to be awful, the same way old people are awful at everything, but then it ends up being good.

DancingDave's picture
Activity Score 82

@chuckieT - thanks so much. I'm sure the agency feels secure now that their creativity has been validated by a junior retail hack.

badhops's picture
Activity Score 33

Well, in the 15 and 30 second spots, when there is more of a focus on Uncle Drew as a character, we are supposed to laugh at how stereotypically black Uncle Drew is. I don't find it funny. It's racist in the same way that Traci Jordan of 30 Rock or J B Smoove from Curb Your Enthusiasm is racist. I know that's the shtick of those comedians, but it's not funny. If Uncle Drew was a stereotypical Jewish man, or Muslim man I don't think that people would enjoy this spot as much.

andylefty's picture
Activity Score 4535