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The Journey to Refresh

Agency Network: 
Published/Aired: 
July 2010

Description

Film advertisement created by BBDO, China for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO, China
Chief Creative Officer: WF Leong
Executive Creative Director: Andrew Lok
Creative Directors: Andrew Lok, Yohan Si
Art Directors: Zuki Shen, Nicole Ma, David Tsui, Andrew Lok
Writers: Nicole Ma, Zuki Shen, David Tsui, Andrew Lok
Client Servicing: Tze Kiat Tan, Fiona Lam, Juu Ann Chan, Scarlett Xi
Agency Producers: Hon Foong Woo, Desmond Loh
Director: David Tsui
Cinematographer: Tapu Chen
Assistant Director: Tiger Zhao
Producers: Jenny Lee, Christine Ip
Production Art Director: Kin Ho Wong
Stunt Director: Chi Wah Ling
Dance Choreographer: Sunny Wong
Editor: Adrian Brady
Special Effects: Kenneth Chung
Colourist: Kwok Choi Chan
Music Composer: Eddie Chung
Sound Design: Drum Hong Kong
Client Executives: Richard Li, Chris Tung, Fion Li
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Yarp's picture

Wow I'm not exactly sure whats going on here, but I think I like it. I could have used more GIANT SCORPIONS and a MEGA SHARK though.

Yarp
Activity Score 385
Copywriter at Freelance
pez's picture

The chinese ads seem to be made on another planet ...

pez
Activity Score 1804
Creative Director
Guest's picture

"The chinese ads seem to be made on another planet ..."

ehehehhee I agree!

Guest
Guest's picture

Althogh I'm from China and I know this is inspired from the "A Journey to the West" (a great classical Chinese novel), the chapter of Fiery Mountains, I don't like this ad. No meaning, just show these stars in the circle of entertainment, maybe my little sister will like this.

Guest
miko1aj's picture

I've read "Journey" in my childhood and even for a moment thought about this book watching this TERRIBLE commercial. I can't look at it as a ironic cliche. It look rather like stupid american cartoon made real. But it suits pepsi.

miko1aj
Activity Score 3086
alexander_bickov's picture

Trash :)

alexander_bickov
Activity Score 3279
Cube's picture

that made my brain hurt.

Cube
Activity Score 458
cef's picture

i think the problem might be cultural differences... who knows...

cef
Activity Score 547
Copywriter
Guest's picture

agree. I think it just lauch in china

Guest
jackmancer2017's picture

Haha I liked it. Doesn't mean it's good but I liked it ;D

jackmancer2017
Wordnerd's picture

What the hell? Haha!

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

pepsi would never make it

Guest
Guest's picture

It's so funny the quality of work that goes out in China sometimes. I work here and I love it, but this really horrible.

I imagine the budget was massive as well.

Guest
Guest's picture

i get shivers if i think of watching chinese commercial breaks...

Guest
Guest's picture

total fail ....wow!

Guest
Guest's picture

bbdo shanghai is just a shit !
what a pity

Guest
hero china's picture

这种烂东西也好意思往上发~真丢中国人的脸!MLB!

hero china
Activity Score 99
Art Director at beijing lintas
ERROR404's picture

what the fuck?! if this is self-referential and makes fun of chinese action movies and ads, this might be funny. but i think they are serious about this one :D

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Guest's picture

Maybe it's not so creative,but i believe they make efforts to make the ad .
Peple see the ad on TV will be attracted,so the ad works.Isnt't that?

Guest
Guest's picture

如果没有长眼睛

Guest
velle's picture

oh god, did she just call that guy with the boy band hair, 'master'? >.<

velle
Activity Score 1550
Copywriter
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