The Journey to Refresh

Agency Network: 
July 2010

Pepsi: The Journey to Refresh

Film advertisment created by BBDO, China for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO, China
Chief Creative Officer: WF Leong
Executive Creative Director: Andrew Lok
Creative Directors: Andrew Lok, Yohan Si
Art Directors: Zuki Shen, Nicole Ma, David Tsui, Andrew Lok
Writers: Nicole Ma, Zuki Shen, David Tsui, Andrew Lok
Client Servicing: Tze Kiat Tan, Fiona Lam, Juu Ann Chan, Scarlett Xi
Agency Producers: Hon Foong Woo, Desmond Loh
Director: David Tsui
Cinematographer: Tapu Chen
Assistant Director: Tiger Zhao
Producers: Jenny Lee, Christine Ip
Production Art Director: Kin Ho Wong
Stunt Director: Chi Wah Ling
Dance Choreographer: Sunny Wong
Editor: Adrian Brady
Special Effects: Kenneth Chung
Colourist: Kwok Choi Chan
Music Composer: Eddie Chung
Sound Design: Drum Hong Kong
Client Executives: Richard Li, Chris Tung, Fion Li

Comments (21)

Log in or register to post comments
Yarp's picture
Activity Score 385

Wow I'm not exactly sure whats going on here, but I think I like it. I could have used more GIANT SCORPIONS and a MEGA SHARK though.

pez's picture
Activity Score 1804

The chinese ads seem to be made on another planet ...

Guest's picture

"The chinese ads seem to be made on another planet ..."

ehehehhee I agree!

Guest's picture

Althogh I'm from China and I know this is inspired from the "A Journey to the West" (a great classical Chinese novel), the chapter of Fiery Mountains, I don't like this ad. No meaning, just show these stars in the circle of entertainment, maybe my little sister will like this.

miko1aj's picture
Activity Score 3086

I've read "Journey" in my childhood and even for a moment thought about this book watching this TERRIBLE commercial. I can't look at it as a ironic cliche. It look rather like stupid american cartoon made real. But it suits pepsi.

alexander_bickov's picture
Activity Score 3279

Trash :)

Cube's picture
Activity Score 458

that made my brain hurt.

cef's picture
Activity Score 547

i think the problem might be cultural differences... who knows...

Guest's picture

agree. I think it just lauch in china

jackmancer2017's picture
Activity Score 6992

Haha I liked it. Doesn't mean it's good but I liked it ;D

Wordnerd's picture
Activity Score 6692

What the hell? Haha!

Guest's picture

pepsi would never make it

Guest's picture

It's so funny the quality of work that goes out in China sometimes. I work here and I love it, but this really horrible.

I imagine the budget was massive as well.

Guest's picture

i get shivers if i think of watching chinese commercial breaks...

Guest's picture

total fail!

Guest's picture

bbdo shanghai is just a shit !
what a pity

hero china's picture
hero china
Activity Score 99


ERROR404's picture
Activity Score 770

what the fuck?! if this is self-referential and makes fun of chinese action movies and ads, this might be funny. but i think they are serious about this one :D

Guest's picture

Maybe it's not so creative,but i believe they make efforts to make the ad .
Peple see the ad on TV will be attracted,so the ad works.Isnt't that?

Guest's picture


velle's picture
Activity Score 1550

oh god, did she just call that guy with the boy band hair, 'master'? >.<