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Ingredients

Campaign
Agency Network: 
Published/Aired: 
February 2009

Also From This Campaign 4

Description

Lead CG - John Leonti

Film advertisement created by TBWA, United States for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Brett Craig
Creative Director: Joe Shands
Art Director: Susan Alinsangan
Copywriter: Ron Schlessinger
Director of Broadcast: Richard O’Neill
Executive Producer: Anh-thu Le
Senior Producer: David Hoogenakker
Asst. Producer: Doris Chen
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Laura Drabkin
Broadcast Traffic Supervisor: Saeyoung Kim
Group Account Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Romy Flint
Account Executive: Maura Menepace
Production: Epoch Films
Director: Matt Aselton
Executive Producer: Charlie Cocuzza
Producer: Marc Marrie
Director of Photography: Tami Reiker
Editorial: Venice Beach Editorial
Editor: Dan Bootzin
Additional Editing: William Sacdalan
Producer: Hunter Conner
Assistant Editor: Daniel Reitzenstein
Executive Producer: Hunter Conner
Online / VFX: The Mill
Executive Producer: Ben Hampshire
Producer: Asher Edwards
VFX Set Supervisor / Lead Flame: Giles Cheetham
Flame: Ross Goldstein
Mix: Play Studios
Executive Producer: Sara Hartman
Mixer: John Bolen
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sneakyhands's picture

this one is better than the physical comedy angle. scorpion venom, haha.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

So much for returning those cans for a refund... guess men don't need money.

Guest
Blair Semenoff's picture

I think that was awesome!! They are using the same "nostalgia" Red Bull has been playing on since the beginning and making fun of it!!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
cperry's picture

Hilarious. Great job hitting the male demographic. still wont drink the stuff though.

cperry
Activity Score 280
NatalieM's picture

Yeah, way to go on that male demo. I think it's funny that men are so afraid of diet pop. This works for Pepsi Max.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

feebes's picture

lolol...all you have to do is change the name of something and make it sound more appealing to men, and you have them using something they once thought was too feminine.

feebes
Activity Score 29
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