Beyoncé, Mirrors

Agency Network: 
April 2013


Beyonce continues her reign over all-things-pop-culture, this time in her first-ever collaboration with Pepsi from 180LA. The spot, which debuted globally today, features the world-renowned pop star in an all-out dance off against various iterations of her past self - from the black leotard-clad "Single Ladies" Beyonce to the hot-pants Beyonce of "Crazy in Love" to her "Bootylicious" alter-ego, until she defeats them all in a sequence that truly embodies the "Live For Now" campaign.

Account Manager: Frith Dabkowski

Film advertisement created by 180LA, United States for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: 180 Los Angeles
Global CEO: Mike Allen

Executive Creative Director: William Gelner

Creative Directors: Matthew Woodhams-Roberts, Dave Horton
Creatives: Aramis Israel, Julia Tsao
Managing Partner / Executive Producer: Peter Cline
Senior Producer: Lorraine Kraus

Managing Partner / Chairman: Chris Mendola

Account Director: Lauren Lombardo
Director of Business Affairs: Loretta Zolliecoffer
Production Company: Believe Media
Director: Jake Nava
Executive Producers: Liz Silver, Luke Thornton, Gerard Cantor
Line Producer: Benedict Cooper

Editorial Company: Cut + Run
Editors: Joel Miller, Sean Stender, Steve Gandolfi, Julia Knight
Managing Director: Michelle Burke
Executive Producer: Carr Schilling

Transfer: The Mill
Colorists: Adam Scott, Shane Reed
Executive Producer: LaRue Anderson
Color Producer: Sarah Laborde
Special effects / VFX: Framestore
Creative Director: Aron Hjartarson
2D / Flame Lead: Alex Thomas
3D Lead: Ben West
Flame: Ben Cronin, Mark Beardall, Savneet Nagi, Jodi Tyne
CG / FX: Dean Grubb, Jon Balcome, Gary Laurie
Executive Producer: Kati Haberstock
Producers: Mary Nockles, Bethan Thomas
Mix: Eleven Sound
Mixer: Jeff Payne

Music: Beyonce, "Grown Woman"
Sound Design: Trinitite
Sound designer: Brian Emrich
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morse's picture

Cool moves. Idea could be more interesting.

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

SO MUCH credits for such a boring ad.

Activity Score 51110
Web Designer/Developer
donau's picture

Worst pepsi ever.

Activity Score 104
Copywriter |


Klara K.'s picture

I like it. For strengthening the brand image, it works. And the tap of nostalgia well supports the message. And the strongest argument - Beyoncé.

Klara K.
Activity Score 3343
Charles University in Prague
faissalo's picture

what a steaming pile of (insert content here)

Activity Score 728
Art Director |

Nice init

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