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Agency Network: 
Published/Aired: 
March 2010

Description

Description: A magical candyland world forms the setting for this TV campaign to highlight mobile operator Pelephone's new digital music service 'Musix'.

Film advertisement created by Saatchi & Saatchi, Israel for Pelephone, within the category: Electronics, Technology.

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative director: Nadav Pressman
Art directors: Oren Amiran, Tani Zeiffer
Copywriters: Tom Reuveni, Ori Slonim, Eliad Friedman
Account director: Idit Zuckerman
Supervisor: Hagai Leeran
Account executive: Elad Kuperman
Planning director: Libby Katz
Planner: Nir Duer
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miko1aj's picture

great art direction. I'm not quite into that music, but looks great.

miko1aj
Activity Score 3086
withouts's picture

Gosh! I cried why I don't live there :,(

withouts
Activity Score 36
Adaddicted's picture

Art Direction is wonderful, i think its a successful campaign.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

lironslo's picture

love it!

lironslo
Activity Score 55
Copywriter at Tel Aviv University- cinema studies and MBA
satrianee's picture

it was like a Tim Burton movie :) nice details on the animation. love it.

satrianee
Activity Score 3748
pez's picture

Beatiful and lovely art!

pez
Activity Score 1804
Creative Director
Caprisel's picture

wonderfull

Caprisel
Activity Score 63
Graphic Designer at NEMISA, Caxton magazines
silvi's picture

I want to leave there!

silvi
Activity Score 4172
Copywriter
slowrider's picture

brilliant art direction

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

StarlaY's picture

the art direction resembles with much of a Pushing Daisies world. Still beautiful though.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

binunk's picture

amazingggggg!!!

binunk
Activity Score 216
Graphic Designer at Art Director
sirvan's picture

Cute!

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Marlus Lau's picture

cool metronome house!

intersting ad. Good execution.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
michdec's picture

lovely:)

michdec
Activity Score 440
Ensamblador's picture

Bravo. Loved the art direction and the hole production. But noup, wouldn´t like to live there.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
alexander_bickov's picture

Sweeet! Love it

alexander_bickov
Activity Score 3279
Pushkaraj Shirke's picture

TIM BURTON!!!!!!!!!!!!!!!!!!! so tottallyy tim burton!!!

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

Phil Lestino's picture

Oh dear...I live in ipodland...but I want to move to this place it seems so jolly!

Phil Lestino
Activity Score 1684
whatthefudge's picture

Now that ad made me feel goooooood... Well done!

whatthefudge
Activity Score 1266
funky_frogii's picture

wonderful art direction.......

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

mas.minhthu's picture

Very sweet. this one will make the audience feel relax watching. Nice art.

mas.minhthu
Activity Score 52
Public Relations at RMIT Vietnam |

I got nothing but a mind and a smile

listenthinkimplement's picture

Awesome!

listenthinkimplement
Activity Score 64
Copywriter
brandingworthspreading's picture

Very nice ad. Just Great!

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

kurtberengeiger's picture

I hope that voice over was just a guideline... ;)

kurtberengeiger
Activity Score 7323
Copywriter
angieraj's picture

I absolutely adore this ad, its so engaging, the music, the visual, the people. Just wonderful!

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

Charle Ma's picture

how sweety it is``

Charle Ma
Activity Score 29
Guest's picture

is very good,what is the vehicle used?

Guest
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