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Pedestrian traffic lights

Published/Aired: 
March 2007

Description

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jimchristianx's picture

all that for snickers?

jimchristianx
Activity Score 116
Art Director
bust-four-north's picture

I don't want to be influenced by any of the comments here. Great stuff! It's better than gossiping.

bust-four-north
Activity Score 32
Illustrator
Disco Munky's picture

?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

mowitsch's picture

cannes gold

mowitsch
Activity Score 84
Art Director
hang-the-dj's picture

No doubt about it. Brilliant stuff.

hang-the-dj
Activity Score 1262
Copywriter
ellehcimeo's picture

i love the soundtrack. wish it were just a short film. the logo and tag are a let down.

ellehcimeo
Activity Score 3376
Art Director
Disco Munky's picture

I agree, it was a cool short film but the product placement at the end made me go "Whu??"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

copywriter.txt's picture

Fucking cool.

copywriter.txt
Activity Score 828
Copywriter
Mr Hughes's picture

It does the job for me - well cool.

Mr Hughes
Activity Score 386
Copywriter
drizae's picture

Too choice!!!

drizae
Activity Score 503
Copywriter |

Fail Harder.

bknowlden's picture

There has been a lot of "stop light signal" stuff in the past, but this is by far the best I've seen.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

roman-schwienbacher.com's picture

absolutly fantastic ,
BUt for snickers ??
am i missing something, don't get the link..

roman-schwienba...
Activity Score 1021
Photographer
rikitiki's picture

The red guys want you to stop. Green guys don't.
the tag is "don't stop"

you know it's a brilliant ad when the connection is minimal yet the ad stays memorable.

rikitiki
Activity Score 630
Copywriter
Ozric's picture

Besides that we don't know what the strategy for Snickers over there is. But this ad is great for me, love it.

Ozric
Activity Score 4043
Copywriter
sd78's picture

but.. the red guys 'started' it

sd78
Activity Score 2
Graphic Designer
seifip's picture

very very cool! Maybe it could be a bit shorter... bit that are details :)

seifip
Activity Score 77
Graphic Designer |

design is like a puzzle... I`m just trying to solve it now

kc_brock's picture

unbelievable.
i guessed adidas.

doesn't matter.
great job guys.

kc_brock
Activity Score 703
Art Director |

rd

Copy_Can's picture

That ad was unbelievably stupid.

And for anyone who thinks I'm kidding, I'm not.

In fact, whoever thinks this ad will win anything at Cannes needs to get their head examined and then drop out of the industry.

Copy_Can
hang-the-dj's picture

Ha ha, okay, so you are the king of advertising I presume.

Let's reserve judgement until after Cannes then shall we?

hang-the-dj
Activity Score 1262
Copywriter
Boony wants a beer's picture

All hail the king!

Boony wants a beer
Activity Score 380
Art Director
Copy_Can's picture

So did it win anything at Cannes? *cough*

Copy_Can
Copy_Can's picture

I'll just answer my own question:

FUCK NO IT DIDN'T.

And I'm not surprised. This ad is horrible.

Copy_Can
justpassingby's picture

im with copy_can on this. You young fools are hypnotized by the visual effects, look at the idea, yeah exactly, what idea?

justpassingby
Activity Score 1368
Other
Disco Munky's picture

I second that

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Copy_Can's picture

There is no idea.

60 seconds of people fighting, with a horrible tagline shoe-horned in to make the idea half-assed relevant.

This will not win anything at Cannes.

Copy_Can
addyhoch10's picture

incredibly cool

addyhoch10
Activity Score 2592
Art Director
Kay's picture

GOLD!!! BEST OF SHOW!!!

Kay
Activity Score 161
Art Director
Boony wants a beer's picture

Erm no. It won't be best of show. There's at least two Coke ads plus Folgers 'Happy Morning' that will stomp all over this.

Still I quite like it. Although I'm kind of with the people who have questioned its relevance.

Boony wants a beer
Activity Score 380
Art Director
hang-the-dj's picture

Less relevant than 'color like no other'?

I wouldn't let relevance stand in the way of a cool idea. The judges may differ though I suppose.

hang-the-dj
Activity Score 1262
Copywriter
Disco Munky's picture

"I wouldn't let relevance stand in the way of a cool idea"

You're kidding right?

You work in the industry or are you just some student who thinks they have it in them to play with the big boys?..wait, don't answer.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

hang-the-dj's picture

I won't.

hang-the-dj
Activity Score 1262
Copywriter
copywriter.txt's picture

Best of Show? Hey, you are going a little further.

copywriter.txt
Activity Score 828
Copywriter
pixelbomb1's picture

now I will have nightmares. cool awesome lightshow

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Guiracz's picture

great!

Guiracz
Activity Score 46
Art Director
milind_kambli's picture

Amazing work!

milind_kambli
Activity Score 41
Art Director
DennisH's picture

Really really nice ad!

DennisH
Activity Score 22
Creative Director
Shut Theory's picture

i liked to watch it till the end (regardless of how long it was) was impressed with the end, but when snickers came up, i was totally disappointed, TOTALLY

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

pixelbomb1's picture

yeah the end was kina eehhh.. but the font they used is called "distress" if am correct.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Copy_Can's picture

That's because the idea has nothing to do with chocolate. It's stupid.

Everyone sees the animation and all these "cool, glowing, shiny pretty things" walking around and hitting each other, and suddenly "wow, this is awesome!" "This is going to win an award.

Based off the horrible, horrible tagline, you can apply this ad to literally almost any product, running shoes, for example.

Probably not for Tampons or condoms, though.

Copy_Can
Corona Raymaker's picture

lol, how many ads - especially in the fashion branch - have nothing to do with the product?
It's a matter of your POV if it has a relation with the product or not.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

Copy_Can's picture

Here, I just thought of an ad.

It'll win at Cannes because visually it'll look cool.

Start with a runner running outside under the hot summer sun. He starts to sweat. Beads cover his forehead, and they start dripping off of him.

The beads of sweat fall of the floor and morph into little, water blob-like creatures, with arms and legs only. They start to run after him to do their job of cooling him down.

But the sweat can't catch up to the runner.

This goes on for 60 seconds, then the tagline appears "Works faster when it's hot", and it's for... wait for it:

An oven cleaner.

Cannes gold, boom, right here.

Copy_Can
Shut Theory's picture

hehe... nobody cleans an oven while its hot, at least not THAT hot... and then there is the scientific fact that sweat keeps the body cool, many people think -wrongfully- it makes u feel hot!
and Golden Cannes goes tooo... Copy_can :)

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Copy_Can's picture

I see you understood my post exactly as it was intended. :0)

Copy_Can
Shut Theory's picture

well, im smart ;)

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

A. J. SMITH's picture

I'm ill! =-P

A. J. SMITH
Activity Score 2822
shawkash's picture

But how many people understand it the same way? I think this ad can entertain only the people who are fancy of ideas which are just cool as an idea, without even having a CLEAR function, but in fact it will not sell the product itself, it will just make them feel happy that snickers has entertained them. Remember: " We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad."
Leo Burnett

shawkash
Activity Score 22
Graphic Designer
A. J. SMITH's picture

I like it, and although usually I think a vague link to the product isn't enough to make it a good ad.

However here I think it works fine.

Nice wan!

A. J. SMITH
Activity Score 2822
Corona Raymaker's picture

Game on! >:D
I love the message and also I found the exposure of violence very well done.
Only thing I didn't like about this: Why do the little guys sound like glass?

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

truecopy's picture

"dont stop" ---- "Flexfit" idea - Fits all products
not impressed...

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

Corona Raymaker's picture

yeah well, ok. admittedly thats kind of right ...
nice spot, though.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

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