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Agency Network: 
Published/Aired: 
September 2009

Description

Film advertisement created by JWT, United Kingdom for Patak's, within the category: Food.

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Russell Ramsey
Art Director: Russell Ramsey
Copy Writer: Jason Berry
TV Producer: Doug Wade
Planner (creative agency): Hilde Oord
Global Director in Charge: Matt Drury
Account Director: Dan Duffett
Media agency: ZenithOptimedia
Media planner: Guy Rogers
Director: Craig Cash
Production Company: Rogue
Editor: Scot Crane at The Quarry
Sound: Sam Ashwell at 750mph
Exposure: National TV
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Prof's picture

this doesnt even deserve to be on the internet. and on tv for that matter...

Prof
Activity Score 1449
Copywriter |

Quite really.

shahidali's picture

i like it. a good one. in fact a very good one. simple and effective.

resembles the case studies we used to study during studies. it may not have a lot of 'twist' or drama, but it surely will earn the credibility and be effective. hoping that the product will deliver to its promise. Well done, JWT. (btw, how did u pull out the Mohd Rafi number!!! I love that song so much)

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

extremely, EXTREMELY pathetic. And im an Indian.

Guest
Guest's picture

Go back to the quicky mart.

Guest
Loz Face's picture

I love the perfomance from the little boy - fantastic.

Loz Face
Activity Score 12
JWT London
Guest's picture

I forgot I was watching an advert :-)))

Guest
Loz Face's picture

what did you think you were watching?

Loz Face
Activity Score 12
JWT London
sirvan's picture

It's not THAT bad... jeesh.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

.....a really lovely story about a family who have created a very successful product

Guest
Wordnerd's picture

very average stuff. why didn't the voicover change when he became older? or was older all along since the older guy was narrator of this?

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

in my opinion, they tried hard to get the cannes lion : P

Guest
Guest's picture

I see the story, I hear the story, I read the story, and I almost smell the story.
This is pure crap!

Guest
RAM KATE's picture

This ad has been done with lot of simplicity and right on the dot for the product. All this negative comments are simply unwanted. If you don't like it, just keep it to yourself. Some body from this fraternity has really worked hard. If you find hard to get words for appreciation atleast keep the negatives in your attic. If you are from the same fraternity than you should show up your work, buy I am sure you don't have any, even to boast.

RAM KATE
Activity Score 765
Copywriter at Marketing |

RAM KATE

saveasav1's picture

way ta go RK.
Salute!

saveasav1
Activity Score 2
Copywriter at Abu Dhabi
Guest's picture

I love Indian kitchen. Njami, njami :)

Guest
Guest's picture

Ohhh this is not possible. It was a client idea?

Guest
Guest's picture

absolutely spell binding , brilliant performance from the blonde girl

Guest
Guest's picture

Does anyone know what the tune is please? It's one of my dad's faves!

Guest
martois's picture

I like it, and its probably right for Pataks market too, advertising in this category is not great, 'I like chicken tonight, like chicken tonight' just popped into my head for reasons of childhood brainwashing by food sauce adverts. JWT have given us a heart warming story which will elevate the brand I'm sure, and in a good way at that.

There are some mean critics on this site!

martois
Activity Score 67
Creative Director at Carbon Creative |

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

Guest's picture

Great ad. Can anyone tell me what the music is and how to get it. Please.

Guest
Guest's picture

It's Mohammed Rafi singing Tumse Achcha Kaun Hai from the 1965 film Janwar, you can find it on youtube.

Guest
Guest's picture

The music is:

Tumse Achcha Kaun Hai", Performed by Mohd. Rafi, Composer: Shankar Jaikishan.

Guest
Guest's picture

Hi, sorry not about the pataks ad BUT....you seem to know your indian films....i used to listen to a beautiful indian song when i was a teenager and sadly lost the tape it was on i only remember the words and dont even know if they are spelt right but could you help??? the words (english interp of words) are...faza bhie jawan jawan i so loved that song and wish i could get it again any idea????? OR HAS ANYBODY PLEASE?? THANKYOU Bea x

Guest
Guest's picture

The song is from the movie Nikah. You might find it on youtube.
Faza bhi hai jawa jawa...suna raha hai ye sama suni hui si dasta

Guest
Guest's picture

It was wonderful to hear the voice of the legendary Mohd.Rafi Sahab on national tv.

Guest
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