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Published/Aired: 
June 2010

Description

Editor: Patrick Burns, Jr.

Film advertisement created by Vigilante, United States for Partnership for a Drug-Free America, within the category: Public Interest, NGO.

Advertising Agency: Vigilante, New York City, USA
Chief Creative Officer: Valerie Graves
Creative Director / Copywriter: Jack McGoldrick
Associate Creative Director / Art Director: Paul Osen
Senior Art Director: Vincent St. Vincent
Agency Producer: Adrian Lichter
Director: Bob Giraldi
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pez's picture

this might be better, but in my opinion if you think people will quit drugs because they'll get free coffee in a bar, you're not getting the real picture of this problem...

pez
Activity Score 1804
Creative Director
Paloma's picture

agree

Paloma
Activity Score 531
CUTIEPIE's picture

Its not about getting free stuff for being off drugs, its the wellness in front of a situation where some responsability is required and obtained from a person who is deciding what to do with his life. Must be a relief for an adult to see a young man act so responsibly, thats the thing. I believe we are all grown ups too and the feeling of relief when a person thats just learning about the world makes good decisions, makes us be proud (got a little too sentimental there didn t i????!!!!) hehehehe...

CUTIEPIE
Activity Score 347
paumarques's picture

ok.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Ed Rapport's picture

yeah it was not about getting any free coffee.. the creative team simply showed us an re-creation of how this would unfold in the real world at a diner. And, I could actually see something like this happening too. This was a good piece of creative communications.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Gallas's picture

Drugs are shit, when there is no more.

Gallas
Activity Score 38
Guest's picture

Great insight "It takes a village to raise a child" Right on.

Guest
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