Frank Bespoke, Master Tailor

Agency Network: 
December 2012


That’s Frank Bespoke’s world. He’s one of South Africa’s master tailors. He takes an age-old craft and adapts it for the modern man. This documentary is the beginning of Oude Meester’s quest to discover fellow masters of today, and forms part of a promotion where you can cruise away in a Frank Bespoke suit worth R15,000.

Film advertisement created by BBDO, South Africa for Oude Meester, within the category: Alcoholic Drinks.

Advertising Agency: 140 BBDO, Cape Town, South Africa
Executive Creative Director: Ivan Johnson
Creative Director: Alexis Beckett
Copywriter: Alex Goldberg
Art Director: Gareth Cohen
Agency Producer: Carla Bokombe
Director: Tristyn Von Berg
Cinematographer: Shaun Harley Lee
Production Company: Velocity Films
Producer: Chantal Kriel
Sound Design: We Love Jam
Post Production: POST
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ankitadv's picture

good ad

Activity Score 818
feysal's picture

well written and well shot

Activity Score 2571
Art Director at Zilojo |

groovy baby!

kleenex's picture

Nice video, but this is a BEER AD???

Activity Score 51126
Web Designer/Developer
Troll's picture

Hey @kleenex, no it's not a beer ad. The rationale seemed to have been lost in the Matrix when uploading. Anyway, this documentary/webfilm forms part of Oude Meester Brandy's new campaign to recognize the masters of the modern era. The doccie is the first in the campaign and supports a competition whereby consumers can win one of Frank Bespoke's suits. It's all part of the master plan. Dun, dun, dunnnnnn.
Thanks for the comment.

Activity Score 676
Copywriter |


Billy Banter's picture

Nicely written and nicely shot, wonderful to see that bespoke suits are making a comeback; only wish Frank Bespoke, whose owner clearly loves and has a passion for his craft, would go the whole hog and create canvassed suit jackets rather than, per his website, fused jackets. The difference in jacket construction methods really is remarkable in terms of the drape, the longevity of the suit, and the way the garment molds itself to your body over time. (Frank's owner will know what I'm talking about!) Although he will rightly reply that a canvassed jacket will be more expensive because of the time involved, it is well worth the additional expense. A good suit is not a piece of fashion; its a piece of style that's never unfashionable.

Billy Banter
Activity Score 2
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