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Separator Machine #1

Agency Network: 
Published/Aired: 
February 2013

Description

It's a basic human desire to separate an OREO cookie. Humans love either cookie or creme. And sometimes a man just needs to invent a machine to do the hard work of separating the two. Today, that man is physicist and cookie-part preferrer David Neevel. Watch him operate the machine he created that separates OREO cookies.

Film advertisement created by Wieden + Kennedy, United States for Oreo, within the category: Confectionery, Snacks.

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khronos's picture

wth!! o.0

khronos
Activity Score 998
Copywriter
CACAHD's picture

Why?

CACAHD
Activity Score 2188
Art Director
kleenex's picture

YES. WHY!?!?!?

kleenex
Activity Score 51126
Web Designer/Developer
Temple's picture

Oreo decided to become cool. I'd say, go back to the baby dipping the biscuit in milk.

Temple
Activity Score 11341
Creative Director
Grrrr's picture

Been a long time since the last war.

Grrrr
Activity Score 1961
Illustrator
Meredith Singh's picture

How did this end? I couldn't make it that far. I imagine a cookie got separated, am I right?

Also, I find it odd that they are saying everybody hates the cookie or the creme. I would rather buy a cookie that I enjoy entirely.

Meredith Singh
Activity Score 407
Art Director
jackmancer2017's picture

I think it's great. Better than making another safe TVC.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
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