Clean It Up

Agency Network: 
November 2009

Clean It Up


Orbit and Evolution Bureau (EVB) have launched a new stop-motion animation video called “Orbit: Clean It Up,” featuring over 500 original drawings created by an artist known as Goons that were shot in stop-motion style over two days in Los Angeles. You can view the video at where it tells a story about a ball of paper that rolls down a dirty street running into obstacles and cleaning it as it goes until it reaches a dilapidated old house that it cleans in a matter of minutes. The story is intended to capture the brand essence of Orbit gum – clean – and highlight the importance of making the world a cleaner place.

Film advertisment created by Evolution Bureau, United States for Orbit, within the category: Confectionery, Snacks.

Advertising Agency: Evolution Bureau (EVB), USA
Executive Creative Director: Stephen Goldblatt
Account Supervisor: Rebecca Reid
Agency Producer: Christine Gomez
Earned Media Director: Craig Batzofin
Artist: Goons
Music: Keep it Clean Camera Obscura
Production Company: Partizan
Executive Producer: Sheila Stepanek
Head of Production: Ian Bearce
Producer: Charles Spano
Director: Ace Norton
Production Manager: Ross Girard
Director of Photography: Ross Riege
Production Designer: Chelsea Oliver
Animators: Musa Brooker, Sihanouk Mariona, Alex Kamer, Celeste Leipham, Nancy Parczyk, Max Winston, Melissa Goodwin
Color Grade & VFX: Steven Drypolcher
Sound Design: Rohan Young, Joel Waters, Lime Studios
Editor: Isaac Hagy, Bonnie Brae Editorial

Comments (13)

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Highest Rated

satrianee's picture
Activity Score 3748

First, it seems irrevelant, but you like it at the end. And it makes you wait till the end.

Too much work, well done.

p.syche's picture
Activity Score 267

this looks like a huge waste of money for me....

sirvan's picture
Activity Score 29860



"I love some things, and don't love some other things."

Guest's picture

agree, cute

satrianee's picture
Activity Score 3748

First, it seems irrevelant, but you like it at the end. And it makes you wait till the end.

Too much work, well done.

PERP's picture
Activity Score 433

I'm also not fascinated, and yes, I've waited until the end, but it didn't paid out..
It add's noting to the brand.

.: look for the green giant on the label :.

szkwadrat's picture
Activity Score 210

nice one

jackmancer2017's picture

These guys where thinking "Let's spend a lot of time with stop motion. Lots of time put in means it's going to be good" but they've proven otherwise. No real good idea.

marranoman's picture
Activity Score 15

i love, this way to do the things, the style is not new, but works

alexander_bickov's picture
Activity Score 3279

Against stop motion :)

petimadmoiselle's picture
Activity Score 127

Meh. It took too long to say what you already knew it was going to say.

Don Rapper's picture
Don Rapper
Activity Score 223

This is good stuff. its very nice and well done. Maybe the concept gets a little lost but still its great

catamantis's picture
Activity Score 133

its a good one

crazy for creation....

jimmyadtani's picture
Activity Score 34

Nicely Done!