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Published/Aired: 
April 2012

Also From This Campaign 2

Description

Film advertisement created by Fred & Farid, France for Orangina, within the category: Non-Alcoholic Drinks.

Advertising Agency: Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Concept: Frederic Raillard, Farid Mokart
Art Directors: Frederic Raillard, Farid Mokart, Pauline de Montferrand
TV production: Emmanuelle Grenier
Post production: Katharina Nicol
Realizer: Joseph Kahn
Production: HSI
Producteur: Kil Dellara
Musique: Gum / Green United Music
Post-production: Eight VFX Los Angeles
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Highest Rated

10pencils's picture

More like Fed & Fatigued.

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
hillmarky's picture

Hey Fred and/or Farid:

The tired furry idea is stinking like a wolverine carcass. Time to move on.

hillmarky
Activity Score 90
Wordfruit's picture

I like it.

But there might be something I'm not getting...

Wouldn't it be better for only the woman to be drinking the Orangina? And for her to take it with her when she leaves the cafe? For the Orangina to associate with her personality?

I suppose a reply to that could be that you don't want to only target women with the product. But that could be handled in other ways. And it seems to me it would be a much stronger ad if you associate the Orangina with her personality.

Wordfruit
Activity Score 1023
10pencils's picture

More like Fed & Fatigued.

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
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