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Published/Aired: 
February 2011

Also From This Campaign 2

Description

Producer:­ Angela Ryan

Film advertisement created by Rain43, Canada for Ontario Power Generation, within the category: Industrial, Agriculture.

Advertising Agency: Rain43, Toronto, Canada
Creative Director: John Farquhar
Art Director: Bernice Allinson
Copywriter: John Farquhar
Production House: Brown Entertainment
Director: Jamie Way
Editing: Ryan Wagman, School Editing
Music: Eggplant
Account Team: Meaghan Crichton, Patti Laine, Dennis Edell
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CuriousPencil's picture

Gorgeous copy, gorgeous. But is it misguided to show a wise old man with his grizzled canine companion telling us that he's a bit stupid? I watch the ad and am drawn to believe and trust this well-drawn stereotype. Then suddenly he's the one that didn't follow the rules of the water, despite his well-worn oars and obvious respect for nature? Got a mild 'does not compute' error floating here between my ears. If anyone can please fill in the gaps in my thinking I'd appreciate it.

Lovely Authority ending though.

[edit: the other one makes the series clearer. The 'campfire legend' approach. Would be lovely to see a younger characte join in on this one, teaching 'gramps' the truth instead of showing gramps up as the last in the line when the facts were revealed. Next thing he's going to tell us that shhhhh.... Bruce Willis might be a ghost....]

CuriousPencil
Activity Score 4225
Copywriter
morse's picture

Pretty good for such a difficult client.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dean viii's picture

It's okay. The Mountie at the end ruins what was there. I'd ignore Curious Pencil. Let's not make it all contrived and trite.

dean viii
Activity Score 1686
Creative Director
kleenex's picture

odd....

kleenex
Activity Score 51078
Web Designer/Developer
oanabarbu10's picture

Well, for foreigner, like me, this ad is just... mystery:)

oanabarbu10
Activity Score 105
West University of Timisoara
Glut's picture

Nice for the difficult client

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Glut's picture

Nice for the difficult client

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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