Let them figure it out

Agency Network: 
June 2016

The campaign, “Let's not leave it for our kids to figure out”, aims to open parents eyes to the harsh fact that inaction on climate change today in effect simply hands the problem down to their children to solve tomorrow.

Film advertisment created by Grey, Canada for Ontario Ministry of Environment and Climate Change, within the category: Public Interest, NGO.

Advertising Agency: Grey, Canada
Chief Creative Officer: Patrick Scissons
Creative Director: Joel Arbez
Art Director: Oliver Brooks
Copywriter: Mike Richardson
Account Service: Paul Curtin, Kelly Ko, Lindsay Proudfoot
Producers: Sam Benson, Dena Thompson
Print Producer: Elizabeth Macaulay
Digital Producer: Jaan Yew Woon
Production Company: Spy Films
Director: Tamir Moscovici
Editorial: Saints Editorial
Editor: Danica Pardo
Post Production: Alter Ego
Audio: Grayson Matthews

Comments (2)

Log in or register to post comments
Dzsoi's picture
Activity Score 8532

Good idea, but the execution is not so powerful.
Maybe the twist should have been that he is talking to kids - not showing the audience until the very end.

kleenex's picture
Activity Score 51044

That may have been more powerful.