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Watermelon

Agency Network: 
Published/Aired: 
April 2013

Film advertisment created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Joe Staples, Susan Hoffman
Creative Directors: Jason Bagley, Craig Allen
Art Director: Croix Gagnon
Senior Producer: Lindsay Reed
Production Company: Biscuit Filmworks, Revolver
Director: Steve Rogers
Editor: Richard Orrick
Editorial Company: Work Post Films
Vfx: The Mill
Music Company: Libman Music

Comments (12)

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alausa's picture
alausa
Activity Score 1420

For once, aotw is late to the party. Cool campaign.

morse's picture
morse
Activity Score 18024

My problem with any Old Spice ads is that I compare them to the highly successful "I'm on a horse" campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alausa's picture
alausa
Activity Score 1420

Same here morse, but there are arguments that these come the closest: http://www.luerzersarchive.net/content/show/id/59239

kleenex's picture
kleenex
Activity Score 50128

I am going to agree with you and the other ad was better than this one.

Brandon Marlo's picture
Brandon Marlo
Activity Score 350

My problem with any Old Spice ads is realizing I suck at advertising.

robyn510's picture
robyn510
Activity Score 10

did anyone notice, the bar of soap is upside down at the end.

Brandon Marlo's picture
Brandon Marlo
Activity Score 350

yes, awesomness, client is in love with the agency thats for sure.

Meredith Singh's picture
Meredith Singh
Activity Score 407

Love it.

Liviu's picture
Liviu
Activity Score 4393

ha. i like it! it is different ...

jackblack's picture
jackblack
Activity Score 2357

I would have loved to see Isaiah Mustafa cut into a watermelon. That would have gone down really well.

fotdot's picture
fotdot
Activity Score 673

Why should soap smell like watermelon?

CACAHD's picture
CACAHD
Activity Score 2188

F* love it.

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