Agency Network: 
July 2010

Film advertisment created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Eric Baldwin
Copywriters: Eric Kallman, Craig Allen
Art Directors: Craig Allen, Eric Kallman
Producer: Lindsay Reed
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of Photgraphy: Neil Shapiro
Editorial Company: Rock Paper Scissors

Comments (15)

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CrackerJackFlash's picture
Activity Score 19599

absolutely redonkulous

Shawali's picture
Activity Score 8442

Forget Mickael Jordan and Scotty Pippen, Siegfried and Roy, Simon and Garfunkel.... Eric Kallman and Craig Allen are my new heroes!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

JamaisVu's picture
Activity Score 408

I love the strategy, and the fact they're talking to women. But it feels like the idea could have been pushed further. It's not great and not worthy of a Grand Prix, as it is now. Or it could be the fact I'm not American. Maybe I don't get American humor.

miko1aj's picture
Activity Score 3086

I'm with You. I like this campaign, but Grand Prix? Sorry, no. American, not american. Think the main prize shouldn't be readable only in one cultural habitat.

Guest's picture

If any spot deserved a grand prix, it was this one. Unlike most work that won awards this year, the minute this appeared on television, it became a cultural phenomenon. And you didn't need to watch some boring case study to know that.

Reality Check's picture
Reality Check
Activity Score 2539

Isaiah Mustafa, a true virtuoso at the height of his powers, is what makes this excellent commercial worth looking at, but there are many other pluses as well.

alexander_bickov's picture
Activity Score 3279

Funny. Love it

Guest's picture

Good stuf... hard to find those days.

Guest's picture

unforgettable!! amazing!
the best spot of the year!!

CUTIEPIE's picture
Activity Score 347

I Loooooooove these!!! They may not have a great big concept but i applaude the creative comicy they implemented, execution wize! Must be so liberating to be able to get away with something so clever inspite of a client, ANy client! Bravo guys, super!

mikeelrapido's picture
Activity Score 1929

Absolutely one of the greatest campaigns..


Kamikaze777's picture
Activity Score 119

luv it

velle's picture
Activity Score 1550

i loved these ads, and how he looks directly at the camera without looking away, and directly at me, and talks to me in that manner that's sexy but not sleazy, and confident but not cocky. all this, against a ridiculous fast-changing backdrop. it's very engaging - my heart rate went up every time i looked at him (this ad), and that stupid smile on my face...
this ad succeeds talking to women, just like it intended to.

Janae's picture
Activity Score 385

impressed. there is nothing to say, just to laugh. wanna see more from this company.

SF's picture
Activity Score 126

hahaha i like it !