Agency Network: 
August 2013

Old Mutual Shatters Personal Financial Planning Paradigm, Uses Real People/Real Dreams To Show How


Film advertisment created by FCB, South Africa for Old Mutual, within the category: Finance.

Advertising Agency: Draftfcb, Johannesburg, South Africa
Managing Partner: Heidi Nelson
Business Unit Director: Portia Tapfumaneyi
Group Account Directors: Alison Pegg, Francois van der Merwe
Strategic Planner: Ryan Parkhurst
Executive Creative Director: Jonathan Deeb
Creative Director: Erin Brooks
Copywriter: Mohlalifi Lentsoane
Art Director: Kyra Antrobus
TV Production: Vanessa Borthwick
Production house: Sweet Spot Content
Director: Miles Goodall
Production Designer: Gareth Paul
Producer: Linda Notelovitz
Editor: Nic Goodwin / Left Post Productions
Post-production: Ministry of Illusion

Comments (2)

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nestorluisa's picture
Activity Score 13

It could be greater, but no.

kleenex's picture
Activity Score 50602

not special, but not a bad ad either.