Mr. KjosNew Years Speech 2010

Agency Network: 
January 2010

Norwegian: Mr. KjosNew Years Speech 2010


Mr. KjosNew Years Speech 2010. Every New Year´s eve since 1960, the Kingof Norway has given a speech on nationaltelevision to the Norwegian people wherehe reviews important events of the pastyear.Norwegian Airlines is Norway´s leadingairline carrier. Because of their low pricesand informal CEO, the have become apopular brand with ordinary people.We wanted to hijack the king´s speech bybuying the commercial break before theKing went on air and let Norwegian`s CEOaddress the nation with his own speech.The speech lasted for three minutes andended with the CEO telling the nation thatthey could find 10.000 tickets at at give-away prices. Tickets were soldout within a few hours.

Film advertisment created by Leo Burnett, Norway for Norwegian, within the category: Transport.

Comments (6)

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kleenex's picture
Activity Score 50128

nice ad.

AdBuzzer's picture
Activity Score 1174

A pretty spectacular way to communicate a promotion - I only hope it was cost-effective.

Temple's picture
Activity Score 11337

Now, who would have thought Norway has a king.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

That is one ignorant comment.

dean viii's picture
dean viii
Activity Score 1686

wish you showed the whole commercial

Kriativity's picture
Activity Score 414

smart i tell u!