Mr. KjosNew Years Speech 2010

Agency Network: 
January 2010


Mr. KjosNew Years Speech 2010. Every New Year´s eve since 1960, the Kingof Norway has given a speech on nationaltelevision to the Norwegian people wherehe reviews important events of the pastyear.Norwegian Airlines is Norway´s leadingairline carrier. Because of their low pricesand informal CEO, the have become apopular brand with ordinary people.We wanted to hijack the king´s speech bybuying the commercial break before theKing went on air and let Norwegian`s CEOaddress the nation with his own speech.The speech lasted for three minutes andended with the CEO telling the nation thatthey could find 10.000 tickets at at give-away prices. Tickets were soldout within a few hours.

Film advertisement created by Leo Burnett, Norway for Norwegian, within the category: Transport.

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kleenex's picture

nice ad.

Activity Score 51078
Web Designer/Developer
AdBuzzer's picture

A pretty spectacular way to communicate a promotion - I only hope it was cost-effective.

Activity Score 1174
Marketing Manager |

Temple's picture

Now, who would have thought Norway has a king.

Activity Score 11341
Creative Director
Nike Diesel's picture

That is one ignorant comment.

Nike Diesel
Activity Score 13630
Art Director
dean viii's picture

wish you showed the whole commercial

dean viii
Activity Score 1686
Creative Director
Kriativity's picture

smart i tell u!

Activity Score 414
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