May 2013

Research shows that using a mobile phone while driving is just as dangerous as driving drunk. In Norway we have though laws on driving under influence (zero limit) and there is very low public acceptance for drunk drivers. At the same time, Norwegians don't seem to care about the dangers of using their mobile phone whilst driving.

Film advertisment created by TRY, Norway for Norwegian Council for Road Safety, within the category: Public Interest, NGO.

Advertising Agency: Try/Apt, Norway
Art Directors: Ester Hjellum, Kristin Sauge
Copywriter: Jørgen Bøhle Bakke
Client manager: Lars Mitlid
Client supervisor: Marte Heiersted
Producer: Guri Neby i Einarfilm
Director: Jens Lien

Comments (3)

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RichardCl's picture
Activity Score 121


bxs74's picture
Activity Score 10

Hi there "certaintly". You are absolutely right. We made these films as a follow-up campaign on the radio spots we did for the same client last spring. Hope you like them!