Advertisement
Agency Network: 
Published/Aired: 
May 2013

Description

Research shows that using a mobile phone while driving is just as dangerous as driving drunk. In Norway we have though laws on driving under influence (zero limit) and there is very low public acceptance for drunk drivers. At the same time, Norwegians don't seem to care about the dangers of using their mobile phone whilst driving.

Film advertisement created by TRY, Norway for Norwegian Council for Road Safety, within the category: Public Interest, NGO.

Advertising Agency: Try/Apt, Norway
Art Directors: Ester Hjellum, Kristin Sauge
Copywriter: Jørgen Bøhle Bakke
Client manager: Lars Mitlid
Client supervisor: Marte Heiersted
Producer: Guri Neby i Einarfilm
Director: Jens Lien
Log in or register to post comments

Highest Rated

Blackmetaldeath.com's picture

Like it definitely! But I don't entirely understand why there are two spots as they are kind of identical...I would have put the budget in one film that is shot nicer :)

Blackmetaldeath.com
Activity Score 161
Producer/Director at Amsterdam |

Rock on!

RichardCl's picture

Good. But I think the Mum / Whiskey one is better.

RichardCl
Activity Score 121
Jpglue's picture

good

Jpglue
Activity Score 28
Planner
kleenex's picture

The mom ad was better.

kleenex
Activity Score 51098
Web Designer/Developer
certaintly's picture

this has been done for a radio spot, ill try to find it.

certaintly
Activity Score 3994
bxs74's picture

Hi there "certaintly". You are absolutely right. We made these films as a follow-up campaign on the radio spots we did for the same client last spring. Hope you like them!

bxs74
Activity Score 10
Copywriter
certaintly's picture

Oh man! sorry, i didnt realize it was the same agency and client, i shouldve checked that before opening my big mouth!
anyway, at least now people got to see the wonderful radio spot if theyd missed it.

Apologies, and great work!

certaintly
Activity Score 3994
Blackmetaldeath.com's picture

Like it definitely! But I don't entirely understand why there are two spots as they are kind of identical...I would have put the budget in one film that is shot nicer :)

Blackmetaldeath.com
Activity Score 161
Producer/Director at Amsterdam |

Rock on!

Featured Content

Latest Collections

Advertisement