We could turn inside out - But why show off

Agency Network: 
June 2008


Film advertisement created by TBWA, Russia for Nissan, within the category: Automotive.

Advertising Agency: TBWA\Moscow, Russia
Creative Director: Donald Tursman
Art Director: Alexander Tibelius
Copywriters: Alexander Kapelevitch, Alexey Meshkov
Directors: Pleix
3D Production: Pleix
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miko1aj's picture

Okay. This is very beautiful. But where from can I get the information which is put in the title?

Activity Score 3086
farafalida's picture

wauuuu *gaps* it is really stuning and exclusive ad. Some more the way inside out it is so graceful it just like morning glory flower, the car's sit bloom in such folwery way...i would say that this is an 'A' list ad because it really open the eyes...yeah nissan really shift the way i think!

Activity Score 34
ladycake's picture

I agree...very stunning ad. Bravo!

Activity Score 19
Graphic Designer for M3A Architecture
Mezooo's picture

agree with farafalida...

great advertising... actually makes a boring car interesting :)

eye catching animation, i liked the sounds as an attention catcher!


Activity Score 174
Crisp One's picture

well polished idea,
just a big production budget.

and i didnt even get to hear the:

"We could turn inside out,but why show off "

Crisp One
Activity Score 2005
Other at New York
Guest's picture

You don't get the idea because you don't get Russian. The car is positioned for people who appreciate understatement and luxury. To turn inside out is a Russian expression that means to show off. The car's best features are on the inside.

Charlie Pratt's picture

Gorgeous animation. Oh, the amount of rendering time that must have taken...whew.

Charlie Pratt
Activity Score 427
Adaddicted's picture

Animation is amazing! Question still remains....but WHY???

Activity Score 3435
Art Director |


DwayneTucker's picture

Agree with you.

Activity Score 54
Photographer at Photography For You by / Savannah College of Art & Design / Miami International University of Art and Design |

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

salamandos's picture

Irritating and strange..

Activity Score 1947
Art Director
Frits Harkema's picture

You could turn the inside out, but why bother?

Frits Harkema
Activity Score 713
casualtyofdesign's picture

I think this ad sucks big time... How lame! The only thing this ad shows is that Nissan has good computer animators and graphic specialist... it DOESN'T SAY ANYTHING ABOUT THE CAR, ya know... what they're supposed to be selling us.

I don't know maybe I'm missing the point. I sometimes forget how great the economy is here in America now where we can spend frivolous money on advertising products and not deliver any information at all to the client.

Yeah that's right things are so good we make silly ads like this on purpose to flaunt how much wealth we have. Muah ah ah ah, silly Americans and their cars.

Activity Score 108 |

Michael "Mr. Echo" Roberson

floydeepurple's picture

Heyy Mr.Copywriter we've done some cool animation with the client's car. Now quickly give us a line.

Activity Score 349
RM's picture

You never show a car coming apart! Animated or not.

They may as well have said

Nissan - it's what's on the inside that counts!

Activity Score 419
matks's picture

Ok, the car is turned inside out. But what does it advertise for? Safety, beauty, driving comfort, precision? What? You don't get any information from this ad. It's a total nonsense.

Activity Score 476
Mai_Maged's picture

I agree with u ,Animation is very good but it focusing only on car seats .
it doesn't show the significant advantages of the new car .

Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

Wordnerd's picture

great execution! really cool made. not getting the meaning though

Activity Score 6692
annwhy's picture

People, I'll tell you what. In russian language ad line makes much more sense. So I guess it's a translation issue. Actually it means something like "we can turn inside out, but what for, you can already see, we are the best". And in russian language "turn inside out" is idiomatic expression for "show off".

Activity Score 8
veli's picture

yeah, totally agree with you

Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
thirstydesert's picture

too much info for the poor consumer

Activity Score 8
Guest's picture

Unusual car advertising. Reminds me of Chevrolet's robot commercial!

'Mr Carsanook"

Sittipong's picture

Awesome animation, but for what??

Activity Score 4
Graphic Designer
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