We could turn inside out - But why show off

Agency Network: 
June 2008

Film advertisment created by TBWA, Russia for Nissan, within the category: Automotive.

Advertising Agency: TBWA\Moscow, Russia
Creative Director: Donald Tursman
Art Director: Alexander Tibelius
Copywriters: Alexander Kapelevitch, Alexey Meshkov
Directors: Pleix
3D Production: Pleix

Comments (22)

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miko1aj's picture
Activity Score 3086

Okay. This is very beautiful. But where from can I get the information which is put in the title?

farafalida's picture
Activity Score 34

wauuuu *gaps* it is really stuning and exclusive ad. Some more the way inside out it is so graceful it just like morning glory flower, the car's sit bloom in such folwery way...i would say that this is an 'A' list ad because it really open the eyes...yeah nissan really shift the way i think!

ladycake's picture
Activity Score 19

I agree...very stunning ad. Bravo!

Mezooo's picture
Activity Score 174

agree with farafalida...

great advertising... actually makes a boring car interesting :)

eye catching animation, i liked the sounds as an attention catcher!


Crisp One's picture
Crisp One
Activity Score 2005

well polished idea,
just a big production budget.

and i didnt even get to hear the:

"We could turn inside out,but why show off "

Guest's picture

You don't get the idea because you don't get Russian. The car is positioned for people who appreciate understatement and luxury. To turn inside out is a Russian expression that means to show off. The car's best features are on the inside.

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

Gorgeous animation. Oh, the amount of rendering time that must have taken...whew.

Adaddicted's picture
Activity Score 3435

Animation is amazing! Question still remains....but WHY???


DwayneTucker's picture
Activity Score 54

Agree with you.

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

salamandos's picture
Activity Score 1947

Irritating and strange..

Frits Harkema's picture
Frits Harkema
Activity Score 713

You could turn the inside out, but why bother?

casualtyofdesign's picture
Activity Score 108

I think this ad sucks big time... How lame! The only thing this ad shows is that Nissan has good computer animators and graphic specialist... it DOESN'T SAY ANYTHING ABOUT THE CAR, ya know... what they're supposed to be selling us.

I don't know maybe I'm missing the point. I sometimes forget how great the economy is here in America now where we can spend frivolous money on advertising products and not deliver any information at all to the client.

Yeah that's right things are so good we make silly ads like this on purpose to flaunt how much wealth we have. Muah ah ah ah, silly Americans and their cars.

Michael "Mr. Echo" Roberson

floydeepurple's picture
Activity Score 349

Heyy Mr.Copywriter we've done some cool animation with the client's car. Now quickly give us a line.

RM's picture
Activity Score 419

You never show a car coming apart! Animated or not.

They may as well have said

Nissan - it's what's on the inside that counts!

matks's picture
Activity Score 476

Ok, the car is turned inside out. But what does it advertise for? Safety, beauty, driving comfort, precision? What? You don't get any information from this ad. It's a total nonsense.

Mai_Maged's picture
Activity Score 123

I agree with u ,Animation is very good but it focusing only on car seats .
it doesn't show the significant advantages of the new car .

Wordnerd's picture
Activity Score 6692

great execution! really cool made. not getting the meaning though

annwhy's picture
Activity Score 8

People, I'll tell you what. In russian language ad line makes much more sense. So I guess it's a translation issue. Actually it means something like "we can turn inside out, but what for, you can already see, we are the best". And in russian language "turn inside out" is idiomatic expression for "show off".

veli's picture
Activity Score 226

yeah, totally agree with you

thirstydesert's picture
Activity Score 8

too much info for the poor consumer

Guest's picture

Unusual car advertising. Reminds me of Chevrolet's robot commercial!

'Mr Carsanook"

Sittipong's picture
Activity Score 4

Awesome animation, but for what??