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Gas Powered Everything

Agency Network: 
Published/Aired: 
May 2011

Description

Film advertisement created by TBWA, United States for Nissan, within the category: Automotive.

Advertising Agency: TBWA, USA
Chief Creative Officers: Rob Schwartz, Jack Neary
Group Creative Directors: Chris Adams, Margaret Keene
Creative Directors: Tito Melega, Allen Oke, Mark Mason
Associate Creative Directors: Glenn Sanders, Dylan Schwartz, Jonathan Smith, Chris Lynch, Jeff Kemhadjian
Art Directors: Bill Hornstein, Alex Haglund, Rodger Eyre, Vlad Ivangorodsky
Copywriters: Dylan Meagher, Marcin Markiewicz, Ron Schlessinger
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kleenex's picture

I love it!!!

kleenex
Activity Score 51166
Web Designer/Developer
fernando lucas's picture

Renault has the same ad!
link: http://youtu.be/qExbhHSHvFI

fernando lucas
Activity Score 8
Art Director
mdb1974's picture

Renault has nearly a 50% share of Nissan, probably parallel campaigns.

mdb1974
Activity Score 411
Art Director
Galo's picture

Joe Lapompe, where are you? It would have been a nice commercial if there wasn't this suspicion. But I didn't find info about which one came first.

Galo
Activity Score 446
Copywriter
mdb1974's picture

This is great, nice Volt placement. Similar to these, http://mattbrass.wordpress.com/2011/04/21/dirty-movies/ opposite message.

mdb1974
Activity Score 411
Art Director
Temple's picture

Wow, one of those rare occasions of simultaneous ideas. Well, the Renault one is much better directed and with a better tagline.

Temple
Activity Score 11341
Creative Director
adadict's picture

There is no way this can be a coincidence. Renault and Nissan had to be working together on this.

adadict
Activity Score 49
Art Director
Reality Check's picture

FYI: Renault is allied with Nissan. So the two similar commercials are merely adaptations to suit different markets, nothing more.

Reality Check
Activity Score 2539
atb2005's picture

Renault and Nissan might be allied but TBWA and Publicis are not. Two different agencies, each one taking credit for its work.

atb2005
Activity Score 13557
renatonl's picture

nice one! great production!

renatonl
Activity Score 76
Copywriter at Copywriter
Bife's picture

nice execution

Bife
Activity Score 99
Art Director
tamer samy's picture

excellent..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Temple's picture

So in markets, where you have both Nissan and Renault you run the same commercial for 2 different cars? This would be a first in the history of advertising.

Temple
Activity Score 11341
Creative Director
joelapompe's picture
joelapompe
Activity Score 3853
ambareesha's picture

lovely execution

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

Isabelle102's picture

such a cool Nissan ad. Love it

Isabelle102
Activity Score 2

My get pregnant blog here: http://getpregnantblog.net/

sirvan's picture

Meh.

It's pretty simple, really. Take your product's benefit, and put it in this equation:

"Imagine if the world didn't have (benefit)"

Or, take the problem you product is trying to solve, and extrapolate it:

"What if everything in the world (had problem X)?"

Pretty standard fare no matter which of the THREE DIFFERENT AGENCIES did it first.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

purshotham's picture

Nice ad

purshotham
Activity Score 457
newman's picture

i love the campaign but 19 creative credits.

newman
Activity Score 4
niniasufle's picture

Well there's not such thing as a new idea... everything it's done before,
It's about the way you show it saying the same in a different way, ijn a different product... in a way that people have never seen it
But this time is the same campaign saying the same thing with the same point of view for the same category of products...
What happened here is they didn't took the idea further, and they stayed in the first idea, that's why the coincidences in campaigns
anyway is not a bad concept... is just you have to work it a little bit harder

niniasufle
Activity Score 407
Producer/Director at La Red TV
Glut's picture

beautifully done, the idea is more of the same.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Ed Rapport's picture

If this ad is a bite off another,.. Then I can't really stand in it's corner. Great execution, love the thinking, but if it lacks originality...

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
zheniasavina's picture

wonderful!

zheniasavina
Activity Score 32
Other |

kind regards, Zhenia Savina
FaceBook: http://facebook.com/zheniasavina
Twitter: http://twitter.com/zheniasavina
Blog: http://zheniasavina.blogspot.com

knucklebum's picture

What about this mitsubishi ad? Apparently it came out a year ago.

http://www.youtube.com/watch?v=4ez8vWcjUhQ

knucklebum
Activity Score 12
Hadrons's picture

lovely !

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

raw tuna's picture

great execution.

raw tuna
Activity Score 837
General Manager
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