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The future is fast

Agency Network: 
Published/Aired: 
December 2015

Film advertisment created by Wieden + Kennedy, United States for Nike, within the category: Fashion.

Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Directors: Ryan O'Rourke, Alberto Ponte
Art Director: Brandon Viney
Copywriter: Edward Harrison
Agency Producer: Chris Capretto
Agency Executive Producer: Matt Hunnicutt
Account team: Corey Woodson
Production Company: Stink
Director: Yann Demange
Executive Producer: Jeff Baron
Sound Design: 750mph
Visual Effects: A52
Editor: Kirk Baxter
Associate Producer: Julie Gursha
Music: Pivot

Comments (5)

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Highest Rated

work and copy's picture
work and copy
Activity Score 509

"You'll see me coming, but you'll never be able to stop me."

Nice closing line; except he spiked the ball into the water 3 seconds earlier.

The production, editing and copy is good and "very Nike".

Austin Video Production's picture
Austin Video Pr...
Activity Score 1310

Nicely done.

Reality Check's picture
Reality Check
Activity Score 2539

Unfortunately, as with Nike advertising that draws influences from itself, “The Future Is Fast” occasionally lapses into stereotypical characterisations.

kleenex's picture
kleenex
Activity Score 50502

production is nice.

work and copy's picture
work and copy
Activity Score 509

"You'll see me coming, but you'll never be able to stop me."

Nice closing line; except he spiked the ball into the water 3 seconds earlier.

The production, editing and copy is good and "very Nike".

Dzsoi's picture
Dzsoi
Activity Score 8532

Nice, inspiring message to youngsters. I agree, closing line is just perfect.

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