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November 2011

Description

Editorial Rock Paper Scissors

Film advertisement created by Wieden + Kennedy, United States for Nike, within the category: Fashion.

Advertising Agency: Wieden + Kennedy, Portland, OR, USA
Global Creative Director: Alberto Ponte
Associate Producer: Dale Nicholls
Global Creative Director: Ryan O'Rourke
Copywriter: Brandon Pierce
Art Director: Aramis Israel
Director of Broadcast Productions: Ben Grylewicz
Producer: Jen Dennis
Director of Business Affairs: Amber Lavender
Global Account Director: Karrelle Dixon
Account Supervisor: Ryan Johnson
Account Executive: Dino Xu
Production Co: Park Pictures
Director Director of Photography: Lance Acord
Executive Producer / Owner: Jackie Kelman Bisbee
Executive Producer / Head of Production: Dinah Rodriguez
Executive Producer: Mary Ann Marino
Line Producer: Aris McGarry
Editors: Carlos Arais, Adam Pertofsky
Executive Producer: Carol Lynn Weaver
Post FX: A52
VFX Artist: Patrick Murphy
Producer: Scott Boyajan
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Highest Rated

andylefty's picture

Seeing W+K Portland and Nike in the same page, got excited. Underwhelmed.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Temple's picture

Nice marketing move, nice commercial.

Temple
Activity Score 11341
Creative Director
thedesignaddict's picture

Meh.

thedesignaddict
Activity Score 5403
Art Director at Freelance
jackmancer2017's picture

I just thought it was pretty boring. Was waiting for a payoff to blow me away but it didn't happen.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
shahidali's picture

I like the courageous list of credentials. Expected more from Wieden + Kennedy. They have been handling the brand for so long.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

andylefty's picture

Seeing W+K Portland and Nike in the same page, got excited. Underwhelmed.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
abake's picture

Very underwhelming indeed.

abake
Activity Score 1262
RMG Connect Colombia
mireia's picture

too long

mireia
Activity Score 356
Copywriter
kleenex's picture

it was good even without a major payoff.

kleenex
Activity Score 51126
Web Designer/Developer
vote4pedro's picture

Weiden did some good work back in the day. But it's been a while since I've seen anything that lives up to their reputation.

vote4pedro
Activity Score 4601
Copywriter
Lawson Hembree's picture

Talk about companies that will have a hard time because of the NBA lockout, Nike is one of them.

Not a bad commercial, just not a great one.

Lawson Hembree
Activity Score 444
alexander_wright's picture

Pretty to watch, but pretty boring to.

alexander_wright
Activity Score 4
pindi's picture

i got excited clicking this ad since it's nike and W+K

disappointed tho :(
better not get my hopes high next time...

pindi
Activity Score 115
Art Director at Art Director
Baelin's picture

Zzzzzzzzzz

Baelin
Activity Score 273
Copywriter
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