Men vs Women

Agency Network: 
March 2009

Film advertisment created by 72andSunny, United States for Nike, within the category: Fashion.

Advertising Agency: 72andSunny, USA
Creative Directors: John Boiler, Glenn Cole
Writer / CD: Jason Norcross
Designer / CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Director of Film Production: Sam Baerwald
Producer: Angelo Ferrugia
Business Affairs: Jessica Reznick
Production Company: Biscuit
Director: Tim Godsall
DP / Cameraman: Steven Keith Roach
Producer: Rick Jarjoura
Executive Producer: Holly Vega
Sr. Executive Producer: Shawn Lacy
Editorial: Spotwelders
Editor: Robert Duffy
Editorial Producer: Carolina Padilla
Asst Editor: Patrick Murphree
Executive Producer: David Glean
Post Production: The Mill, Los Angeles
Flame Artists: Giles Cheethum, Tara Demarco
Producer: Arielle Davis
Audio Post: Lime Studios
Mixers: Rohan Young, Joel Waters
Sound Design: Rohan Young
Telecine: CO3
Colorist: Stefan Sonnenfeld
Producer: Rhubie Jovanov
Music Artist: Gnarls Barkley
Song: Run (I’m a Natural Disaster)

Comments (23)

Log in or register to post comments
TRICKY's picture
Activity Score 3794

superbe tvc superbe challenge

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

crap idea,
great movie

onemilkid's picture
Activity Score 111

Great movie. And actually didn't know 72andsunny got the piece of Nike Crispin wasn't able to handle.

Eightball's picture
Activity Score 200

I like the "side mirror hand sign" Ibrahimovic did. Really funny scene. Unfortunatly the only one.

BulbheaD's picture
Activity Score 254

the LGBT peeps would be peeved.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

NastyJester's picture
Activity Score 740

Really love the idea, really love the ad.

Guest's picture


Guest's picture

lol! me saco una sonrisa

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Proof that even a zero-concept tv spot can be remotely enjoyable when you slap a Gnarls Barkley tune over it.

Guest's picture

Come on!! This is totally shit!!
As one of the comment was saying this is a crap idea but a great movie.
But don't call this creativity!!

Guest's picture

this is so positive ! I really like it !

Guest's picture

Yeah, definitely, absolutely, positively a huge letdown...

theinspector's picture
Activity Score 121


Guest's picture

amazing idea and kick ass excecution :) the humour is great :)

Brainsugar's picture
Activity Score 1631

Where do you see a great film??? If you want to see someone running, just look at the other Nike Ad's such as Shadows. THIS is a great film.
BUT here, I really apreciate the idea to make every people running. A simple, smart, fun, joyfull, positive idea.
It's an idea "IRL" as would say guys playing at WOW.
Like that. The film is OK. Sometimes funny. And I apreciate a lot to see something else than fake.

Guest's picture

good idea..

sirvan's picture
Activity Score 29860

Interesting... not great, but not bad. As a runner this doesn't really appeal to me, but I'm curious as to the results, because i've been wrong before (once, long ago, lol). Anyone know how this did?


"I love some things, and don't love some other things."

gmint7's picture
Activity Score 2675


i think this has potential.
good one.


Solace's picture
Activity Score 40

It's a cliched idea but it's one that works. Competition is and will always be a great motivator, which is what drives the concept.

I do like the end though, my jaw literally dropped when he dropped Eva's shoes out the window.

Guest's picture

I think the big idea is very cool. Interplay with Ipod is genius. Two powerhouses using an already popular hobby (running to music) and turning it into a potentially continent-grabbing, self-driving campaign. If other shoe companies had come up with this, it could have been great for them; but would Apple have gotten on-board?

derya's picture
Activity Score 302

love it.

capywriter's picture
Activity Score 5509

yep, makes you wanna join the competition. Nice stuff.
You got Eva Longoria, just to throw a pair of shoes out of the window? Waste of budget, no? (from different points of view :)

louie_wang's picture
Activity Score 160

like it.nice.