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Men vs Women

Campaign
Agency Network: 
Published/Aired: 
March 2009

Also From This Campaign 5

Description

Film advertisement created by 72andSunny, United States for Nike, within the category: Fashion.

Advertising Agency: 72andSunny, USA
Creative Directors: John Boiler, Glenn Cole
Writer / CD: Jason Norcross
Designer / CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Director of Film Production: Sam Baerwald
Producer: Angelo Ferrugia
Business Affairs: Jessica Reznick
Production Company: Biscuit
Director: Tim Godsall
DP / Cameraman: Steven Keith Roach
Producer: Rick Jarjoura
Executive Producer: Holly Vega
Sr. Executive Producer: Shawn Lacy
Editorial: Spotwelders
Editor: Robert Duffy
Editorial Producer: Carolina Padilla
Asst Editor: Patrick Murphree
Executive Producer: David Glean
Post Production: The Mill, Los Angeles
Flame Artists: Giles Cheethum, Tara Demarco
Producer: Arielle Davis
Audio Post: Lime Studios
Mixers: Rohan Young, Joel Waters
Sound Design: Rohan Young
Telecine: CO3
Colorist: Stefan Sonnenfeld
Producer: Rhubie Jovanov
Music Artist: Gnarls Barkley
Song: Run (I’m a Natural Disaster)
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TRICKY's picture

superbe tvc superbe challenge

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

crap idea,
great movie

Guest
onemilkid's picture

Great movie. And actually didn't know 72andsunny got the piece of Nike Crispin wasn't able to handle.

http://portfolio.davidoswald.com

onemilkid
Activity Score 111
Copywriter
Eightball's picture

I like the "side mirror hand sign" Ibrahimovic did. Really funny scene. Unfortunatly the only one.

Eightball
Activity Score 200
Marketing Manager
BulbheaD's picture

the LGBT peeps would be peeved.

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

NastyJester's picture

Really love the idea, really love the ad.

NastyJester
Activity Score 740
Copywriter
Guest's picture

NIKE HAS DONE IT AGAIN!

Guest
Guest's picture

lol! me saco una sonrisa

Guest
Jet Propulsion Lab's picture

Proof that even a zero-concept tv spot can be remotely enjoyable when you slap a Gnarls Barkley tune over it.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

Come on!! This is totally shit!!
As one of the comment was saying this is a crap idea but a great movie.
But don't call this creativity!!

Guest
Guest's picture

this is so positive ! I really like it !

Guest
Guest's picture

Yeah, definitely, absolutely, positively a huge letdown...

Guest
theinspector's picture

nice

theinspector
Activity Score 121
Guest's picture

amazing idea and kick ass excecution :) the humour is great :)

Guest
Brainsugar's picture

Where do you see a great film??? If you want to see someone running, just look at the other Nike Ad's such as Shadows. THIS is a great film.
BUT here, I really apreciate the idea to make every people running. A simple, smart, fun, joyfull, positive idea.
It's an idea "IRL" as would say guys playing at WOW.
Like that. The film is OK. Sometimes funny. And I apreciate a lot to see something else than fake.

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

interesting....
good idea..

Guest
sirvan's picture

Interesting... not great, but not bad. As a runner this doesn't really appeal to me, but I'm curious as to the results, because i've been wrong before (once, long ago, lol). Anyone know how this did?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

gmint7's picture

:::J:::

i think this has potential.
good one.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Solace's picture

It's a cliched idea but it's one that works. Competition is and will always be a great motivator, which is what drives the concept.

I do like the end though, my jaw literally dropped when he dropped Eva's shoes out the window.

Solace
Activity Score 40
Copy Writer - The Buzz ltd
Guest's picture

I think the big idea is very cool. Interplay with Ipod is genius. Two powerhouses using an already popular hobby (running to music) and turning it into a potentially continent-grabbing, self-driving campaign. If other shoe companies had come up with this, it could have been great for them; but would Apple have gotten on-board?

Guest
derya's picture

love it.

derya
Activity Score 302
Copywriter
capywriter's picture

yep, makes you wanna join the competition. Nice stuff.
You got Eva Longoria, just to throw a pair of shoes out of the window? Waste of budget, no? (from different points of view :)

capywriter
Activity Score 5509
Copywriter at Freelance
louie_wang's picture

like it.nice.

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
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