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Go all the way

Agency Network: 
Published/Aired: 
December 2015

NIKE: "GO ALL THE WAY"

Description: 

Film advertisment created by Jakob Pietsch, Austria for Nike, within the category: Fashion.

Advertising Agency: Jakob Pietsch, Vienna, Austria
Copywriter: Kasia Baginska
Director: Manes Dürr
DoP: Mario Minichmayr
Producer: Jakob Pietsch
Music: Karwan Marouf

Comments (4)

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Highest Rated

Reality Check's picture
Reality Check
Activity Score 2539

What’s missing in Nike: Go all the way – and this is a major, critical flaw – is a fresh approach, a Nike ad that doesn’t build toward a climax you’ve already seen, played out in practically the exact same way. That’s the kind of failing that a lot of viewers will overlook while they get caught up in the undeniable inspiration the advert delivers. But in hindsight, as you play the film back in your mind, the huge lack of imagination and freshness become more obvious.

kleenex's picture
kleenex
Activity Score 51044

Not that special.

Reality Check's picture
Reality Check
Activity Score 2539

What’s missing in Nike: Go all the way – and this is a major, critical flaw – is a fresh approach, a Nike ad that doesn’t build toward a climax you’ve already seen, played out in practically the exact same way. That’s the kind of failing that a lot of viewers will overlook while they get caught up in the undeniable inspiration the advert delivers. But in hindsight, as you play the film back in your mind, the huge lack of imagination and freshness become more obvious.

damnson's picture
damnson
Activity Score 11517

Exactly.

An axe murderer of ads.

Dzsoi's picture
Dzsoi
Activity Score 8532

Agree, as an inspirational video with solid v.o., it totally works. As a creative ad, it fails.
You might have follow your lead on the failure-restart thing and exploit it more.

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